THIS is how it’s done SCA, take a look! And this was done by a join venture station covering a single state of 560 thousand, not the primary regional affiliate of a network covering the populated east coast of 7.5 million.
1 Like
Another one
4 Likes
Why can’t SCA just use the normal 10 template?
4 Likes
Especially for the ads that also air in metro!
2 Likes
SCA have used their own billboard templates (or recreations of the network’s sponsor billboards) for a long time, so it’s no surprise they’re continuing this trend.
Sorry, I don’t memorise and take note of every little transition template that makes it to air, so I honestly didn’t know that it was a 10 News First one.
3 Likes
I wasn’t implying that.
7 Likes
Perhaps they want it to be generic so they can use it on any of their stations, regardless of network affiliation.
2 Likes
I’ve mentioned before that regional viewers tend to appreciate multichannels. The newly introduced 10 Shake seems to be going comparatively well. Last night it had double the share of the metro version in total people and especially the key demos.
11 Likes
Edit: Just realised that 10Shake is not broadcast in NNSW which makes the demo results look even better - but it’s just one day.
8 Likes
True. We’d have to wait a week or two to see whether it’s people checking out a new channel, or people sticking around to watch it.
4 Likes
Seems like SCA have fixed the problem with Ten sponsor billboards. Most of them are using a white 10-style one now that has a horrid “gold” logo now.
The NRN purchase made sense for WIN because it could now ‘sell’ across the entire eastern seaboard, making it a more valuable proposition for national advertisers (extra 1m+ audience reach).
Now this is no longer the case as WIN has reverted to Nine affiliation in other markets. I do wonder if SCA are considering buying this one back as at the moment, they are missing this audience in selling Ten to its advertisers. How much would they be willing to spend considering they got $55m out of WIN for it in 2017. An SCA purchase of NRN would also give WIN the freedom to increase its stake in Nine.
3 Likes
The overlap between 2GB & 2UE and C91.3 might also be a problem?
1 Like
You’re right NRN is an appealing station
-
to SCA because it means it can sell all or QLD, NNSW, SNSW, VIC (east coaat) to advertisers
-
NNSW market is actually 2.3 million people (bigger than Perth market) and includes access to the 6th and 7th largest cities in Oz (Gold Coast and Newcastle)
-
whoever owns it can be paid by news Corp to carry Sky News to that 2.3 million people and Gold Coast and Newcastle. That’s some nice revenue
I’d imagine both WIN and SCA value owning NRN
4 Likes
The assumption is that WIN would be willing to sell NRN but it’s entirely possible that it’s not a burden for them and they see value in keeping it
3 Likes
That could be the case, yeah. Now that they aren’t re-branding everything as WIN, they’re more flexible and can operate as whatever affiliate they like for minimal cost. SCA wasn’t as flexible back in 2016 with their Canberra playout too (although, it could have been a condition of their affiliation agreement with Nine to offload NNSW?)
In any case, SCA would want NNSW back under the 10 affiliation. It’s a big market and it seems a little unfair that both Nine and Nine’s biggest partner have shares in it.
2 Likes
I’m trying to remember, weren’t we surprised at the $55m cost that WIN paid SCA for the license? I seem to recall quite a bit of discussion about the high price and that it wouldn’t be worth that value but now it seems like hot property!
Nine would be pretty happy with this arrangement and hoping it doesn’t get too much attention!
4 Likes
$55 mil probably wasn’t unreasonable back then for such a valuable regional market that complimented their existing assets nicely but certainly would be worth significantly less today
3 Likes
Southern Cross’ famed “Infomercial” program is popping back on their Ten schedule from this week, but swapping its start time every day between 2.30 and 3am. There’s an hour scheduled early Sunday morning, then 90 minutes early Monday morning.
I still remember when they ran it at 3pm weekdays in place of Judge Judy.
3 Likes