The first full week regional TV ratings since the affiliation swap has been released by RegionalTAM.
In the week of 4-10 July, 10’s main channel scored single-figures in all of its aggregated markets, with Regional QLD the worst performing, where the main channel is just over 1% ahead of 10 Bold. 10 Peach performed best in Regional VIC, whilst 10 Shake performed best in Southern NSW/ACT & Regional QLD.
Take the June 27-July 3 crossover week shares with a grain of salt. There’s a stack of the 100% total missing.
Probably due to the lockdowns.
Shake’s ratings were better then I expected
Promo
Fairly generic looking promo though they must have made a few versions as there is a local version running in Canberra with local imagery and reference to Triple M omitted.
They must be struggling for actual advertisers as these are on very high rotation during some ad breaks.
Wollongong version
Here for You advertising
SCA’s logo just does nothing.
It’s not memorable impactful. It feels nothing like a media company. It says nothing. It doesn’t look or feel like anything.
In a word: Bland.
It doesn’t say anything good, about the company, its services, or perhaps especially about SCA management who signed off on it.
There is a local version for each sub-market.
I think it’s safe to say they put as much effort into this as they do with their local news 
They forgot the logos for Sky News Regional and SBN. I wonder if the 10 logos are removable for if they change to Seven affiliation in two years time?
to be called TEN7 lol
Amusing playout error on SCA 10 during half-time of the Socceroos game, there was an ad for Harvey Norman…… Northern Ireland. (couldn’t get a cap in time unfortunately).
Most likely Harvey Norman have supplied the wrong ad to SCA but very amusing nonetheless.
Also happened in regional Queensland earlier tonight.
I would have thought that they would have had a local voiceover.
Central West advertise local promo
