Local updates are in the 1pm and 3:30pm adbreaks. Nothing at 5pm - I assume the actual advertising space is too valuable.
3 Likes
Isn’t that what they are doing now? ie. rip/read everything in Canberra? And they’re doing it that way because that’s the cheapest for them?
I would turn the quota rules on it’s head, but that’s a post for another thread as it affects all regional networks.
But SCA (other than Tassie) didn’t have an existing news operation - as they sacked everyone when ending their full local news and didn’t hire back until these quotas were forced in the first place, so they had to employ people just for them - not sure of the exact size, but I think there’s a few beyond the on screen readers like editors and the like?
Ten on the other hand have their existing operations, so it might be more cost effective to come at this problem from a different perspective than just the local updates approach.
2 Likes
If anything, Ten would probably just shift the updates from Canberra to Syd/Melb/Bris? I can’t see them doing anything else… but I hope I’m wrong.
Thanks @nimeton - how many updates generally air in the prime time slots?
One update per hour during primetime. usally around 0:20 mark. 7:30pm-11pm for evening.
And also the daytime updates start from 11am not 1pm.
3 Likes
They tend to air them over the top of the metro updates in prime time. I think the last update of the day is longer form (after the late news or project repeat, from memory). Daytime we still get the metro updates as well which is really only 4-5pm these days.
2 Likes
Updates are all done from Tasmania now.
9 Likes
Will be interesting to see if there’s an overlap period of 10 taking ownership but still contracting SCA to manage playout/transmission and produce the updates, or if everything transfers over from Day 1.
NRN had a period of about 3 months between WIN taking official ownership and full control being transferred from SCA.
‘Sky News Breakfast’ on Sky News Regional would be helping SCA’s local news content points. The main Sky News Channel on Foxtel is airing ‘First Edition’.
The other content on Sky News Regional would be helping with Australian content regulations. This is in addition to the local news updates produced from Tasmania.
So if Ten were to ditch Sky News Regional they’d have to replace it with other content or use extended news updates.
As much as a lot of you want it gone, it’s actually serving a legislative purpose currently.
I quite like having a channel that the metros don’t have (and no, channels like WIN Gold don’t count!)… it’s not much, but helps make up for no 9Rush (and here in NNSW, no Nickelodeon either).
I will miss Sky News to he honest.
3 Likes
No reporting on 10 acquiring WIN’s NNSW license as yet. WIN probably driving a harder bargain to hand it over given how much they paid SCA for it a few years ago. You’d think 10 would want it to complete the east coast markets set and eventually control all that advertising revenue through one sales process.
3 Likes
Ten’s channels meet the Australian content rules, no need to supplement them. Nothing on Sky News, other than incidentally in reports, would count as material of local significance to individual local content market areas.
Adding up and reporting the incidental mentions of local market areas would cost more in paperwork than it would cost to just do the extra three minutes or whatever of content themselves.
They’ll ditch the various deals as soon as they can get out of them.
I would assume this SCA deal makes it more likely Ten does the deal with WIN as well - the real question was whether Ten wanted to own their regional affiliates or were happy with just having affiliates and assuming they could work with whoever would purchase them instead.
Once they have their toe in here with SCA’s stations, completing the set is probably more likely - but I think SCA as a public company was more intent on getting it done, especially with the want of completing it by the end of the year when it first came up.
This is a good win for SCA in what’s been a year of some fairly bad news for their shareholders.
4 Likes
Not to worry, the stock has been in a downtrend for over five years. It is modus operandi for those stock holders.
Technically that’s already happening in Griffith and Mount Gambier/Riverland/Loxton, but on Seven (through WIN).
When WIN ended their local advertising agreement they had with Seven in June of this year, they were turned into sole repeaters of ATN-7 Sydney and SAS-7 Adelaide respectively.
In Griffith though, before that became ATN-7 Sydney completely, the local Griffith feed was turned into a repeater of 7 Wagga Wagga, but local Griffith businesses complained about competitor businesses advertising on TV taking sales away from them.
One local business in Griffith also expressed concern that Nine and Ten will probably lose local advertising and become repeaters of TCN-9 and TEN-10 Sydney respectively, meaning his dealership would no longer have a presence on TV.
Here’s some quotes from a Region Riverina article on the loss of Sky News in Griffith.
We’ve had a long relationship with the local WIN TV team and we’re just as disappointed as they are, regarding the decision to end Channel 7’s local broadcast and to lose Sky News altogether. I am concerned about other networks doing the same in the future and our local identity on TV will be gone forever. Dean Owen, Owen Toyota
Last night I was watching companies in Orange and Wollongong advertise on our network without paying for it. This competes with our local businesses. They’re undermining our ability to reach our audience, without any consideration or proper compensation. Local advertisers are paying for shows to be on free to air; we can’t understand why they’d decide to undermine that with this decision. Paul Pierroti, Caesars Furniture Store
there’s a difference between a few hundred thousand people and 3.3 million people
6 Likes
Last night I was watching companies in Orange and Wollongong advertise on our network without paying for it. This competes with our local businesses
Only questions I’ll leave are:
-
How does a furniture salesman know whether other companies pay for advertising on TV?
-
Don’t the regional networks offer multi-region and “national” advertising packages? This could explain why businesses outside of their immediate local area are being advertised.
2 Likes
No it’s not.
Ten does not own the stations in Griffith and SA and those areas are not major markets with millions of people where airtime is worth significant value.
Your posts are full of Misinformation
6 Likes
Sky News Breakfast is not local news content. It’s one feed broadcast over half of the country
2 Likes