Ten (Southern Cross) -- SCA selling to Ten

Wishful thinking this early on, but given 10’s experience with the Franken-bulletins of recent years it would be nice to see a small segment of a few local reports inserted into the main bulletins. Keep a handful of local noodle updates through the day but compile the highlights into prime time.

Something like the COVID-era Nine News Darwin approach where one of the ad breaks is replaced by a pre-recorded mini bulletin with a one or two full reports and some PVOs.

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10 can barely run metro bulletins in all states. They’ll do the bare minimum that’s required. Expect noodle updates.

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The demand isn’t there for additional regional news bulletins.

The sale of these licenses are also extremely low, it shows how much revenue they actually make.

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With whose money? Are you shouting?

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that’s great and all, but reality of the matter is that 10 is the least of the 3 commercial networks who will invest in local news…

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It’s almost 2025, what time and place are you living in?

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most likely bye bye Sky News and SBN when current contracts expire. Metro Ten doesn’t carry any of these channels and they don’t want a now-O&O station to carry Sky News as it is competition to their own news offerings (that is why Seven wouldn’t let SCA carry Sky News on its Seven-affiliated stations). But as Ten already does carry daily early-morning religious programming SBN may continue and expand into metro markets.

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most likely, but if they are cash-positive, Ten might have a different view :wink:

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Money aside, it could also depend on how quickly Ten integrate the SCA elements into their broader business - Seven did it fairly quickly with Prime/GWN, whereas Nine took a bit longer.

SCA made some efficiency gains through centralising functions with their radio networks (like ad sales) that may make it more of a priority

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Yeah right! Keep dreaming.
Won’t happen, even if the AI tech and content was free.
If you are lucky, might see a newsreader Mulligrubs style?
There is no money in it at all from anywhere.

My take on this deal which is yet to be finalised is that TEN may be seeking to safeguard market reach for national buys longterm. I reckon the next step will be much the same as Seven Griffith and Mt Gmabier where like those stations, TEN regional markets will possibly be 24/7 dirty metro feeds only so as to still service national buy clients. Not right away, give a few years, but that is how I see it going.

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What will Southern Cross 10 LCNs become because of the selling?

Same as they are now, in the 5 series.
Seven have not changed former Prime markets from 6 to 7 series.

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Would they also keep the region names? E.g. 10 HD Shepparton

Good chance for 10Bold to be HD in these markets.

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Theres a good chance that changes will be minimal (especially in the short term, remembering that its not happening until at least February

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No kidding! Almost a decade! :joy:

In the states, Paramount owned CBS News is a direct competitor to NewsCorp’s Fox News.

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Surely you jest?

Do SCA currently produce noodles for all these regions individually or are some grouped together?

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I’m going to claim I predicted something somewhat right, talking about why SCA might have a reason to hang on -

So an interesting part of the agreement was,

SCA will also be entitled to a share of any “digital dividend” received by Network 10 if Network 10 surrenders its spectrum in the 3-Agg Markets to the Government during the Participation Period. On 1 November 2024, the Minister for Communications, Michelle Rowland, announced the Government’s intention to “explore pathways for the future of television, shaped by the possibility of realising a digital dividend” while also stating that the Government had not “identified, or decided to yield, a digital dividend.” There is accordingly no current proposal for the Government to pay a digital dividend to Network 10 or any other television broadcaster at any time

So good foresight to be considering the indirect value of the spectrum in this sale - as it could possibly be worth more than the direct revenue from the continued operation of regional television.

In general this seems to be a good deal for SCA - they’ve almost inverted the affiliation agreement - Ten paying them a share of advertising for a while after the sale to make up for the low initial sale price. It’s only for five years, but I wonder if that will be more profitable for SCA than they’d make directly operating the services.

I’d hope Ten can pick up TDT to complete the East Coast set - I have to assume the complexity with the half WIN owns to be the only reason that hasn’t happened with this transaction.

As for noodle updates - I think it would make sense for SCA to spin that off and offer it as a general service, perhaps for both radio and TV. Produce news/weather for each market and then sell it to the other networks, paying for it both directly and with sponsor integrations . Either way would think it would make sense for Ten to seek to have SCA continue to produce them in the medium term, rather than the costs of scaling up their own operation.

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