As much as people will hate me saying this, but why doesnt 10 chase paid presentations to sir during the day, particularly on regionals to try and make them more profitable- like SCA did on the then 10Peach channel pre 2016 affiliation swap. Additional revenue could be filtered into new and preferably improved programming.
10 needs to do something because it is going to end ul running fifth on the main channels with their continued programming strategy.