Serious question - or “seriously” if you get my drift…
Why isn’t Ten using the “#TV with a twist” much more in its advertising and marketing, such as billboards? I feel like the “TV with a twist” line was used for one day when they relaunched, and then dropped. It’s a good slogan. It’s different and it’s kind of fresh. The logo is still bedding itself into the consciousness, if you ask me… and the “TV with a twist” line is the perfect slogan to accompany that logo. You know, the whole bottle opener look of the logo thing. It should still be accompanying the logo underneath as a hashtag, in my humble opinion.
Morning news is obviously a rich area to mine. It’s been said many times, but they should be doing a sassy morning news with attitude like Robyn Meade or “Fox and Friends” - something different ffs. Look how weak “Today” is. Ten have talented people to know how to do breakfast TV, supposedly!
The Project is good at 7 but - the core problem and I’ve said it nine zillion times - national news does not work at 6-7pm. Never has. And that’s essentially what The Project is (with slightly different lipstick, but it’s basically national news).
It’s at least something. Helps define Ten for the audience. It resonates as well. Signature shows like Bachelor and Masterchef are all about “twists”. It fits like a glove and reinforces the brand - and it’s kind of different and fresh. And it makes people curious about Ten - who doesn’t like a twist? And, as I said at the start, it’s SOMETHING! Develop it.
Overall in the time space, and in relation to revenue its lower than where they could could get it from primetime and fringe late night. 8.30-10.30 is a timeslot they really are lacking in content which could benefit them much more.
Did you not see that I was talking about Ten breakfast programming? TV Head responded “Breakfast TV is overcrowded and ratings are getting lower and lower. Focus on 5pm-11pm.” I said “are ratings getting lower for ABC Breakfast”. Don’t you understand that the question is directly relevant to the idea of a new breakfast player entering the market and mining for viewers, which is what we’re talking about?
Or, now, every time we mention some program to provide context or, you know, a point, we are supposed to post in the thread of that other program?
I was replying to SydneyCity’s, you know, interesting point that "Personally I think a far bigger issue for Ten…is the fact they haven’t got much premium news or sports content to attract a base of viewers to the network. "
Oh and that post got 2 likes, so go and tell those people that they shouldn’t like posts that are off-topic.
I think they still need to take advantage of the dynamism they have with the logo. They have faces, the segments have a little movement, but in most applications, it’s still just a circle with a ‘10’ on it. I’m personally in favor of moving away from the circle myself.
Starting last Sunday, the last segment of the main prime time programs on 10 have had a solid 10 coloured watermark. In all cases there is a now/next PRG with a fade out to the transparent watermark for half a second followed by a fade back in to the solid watermark then the addition of a promotional watermark.
I hope it is an error that gets corrected, because on non-reality programs in particular it is very distracting.
You said ratings are getting lower and lower.
