Ten On-Air Presentation 2007

Ident (February 2007)

Ident (26 September 2007)

2 December 2007

Promo end tags:
February 2007

September/December 2007

Sport sponsor (26 September 2007)




One of the defining packages this century. “There’s no better place to be” and a further emphasis on “seriously”.

Website, etc were also overhauled and marked a sort of new era/direction.

However, 10’s ratings started to decline ever so slightly after consistent years of demographic and show domination with BB and Idol, coincidently as Seven became No. 1.

I have fond memories of this period and might be bias but thought it was a good package to boot.

NB/ That classification ‘return from break’ bug style and full-screen classification warnings (which I think started the year before) would continue all the way until about 6 years ago!

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Yeah I really liked the idents, but IIRC they were panned to oblivion.

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Even mocked by the chasers.


Not really, TENs ratings declined around 2011.
The launch of Masterchef in 2009 was a rating winner for the network.


“Remember those ‘I Am’ Idents Channel Nine did around 12 or 13 years ago? We should do something like those, except we’ll make them black and white with our stars saying ‘I Believe’ instead!”

A conversation which I’d imagine took place at Ten HQ in Late 2006… :stuck_out_tongue_winking_eye:

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