Ten On-Air Presentation 2002-05

Channel Ten Sydney - Saturday 22/2/2003

Saturday Movie Opener:



Ad Break Bumper:


PRG:



Promo Endtags:


Happy Hour Promo:


8 Likes

It would be great if the Networks brought back movie openers. Made it feel more like an event.

6 Likes

Channel Ten Brisbane - Saturday 11/1/2003

Ident:


Sponsor:


Saturday Movie Opener:


Classification:


Movie Break Bumper:


PRG:



Promo Endtags:

9 Likes

As a 9/10 year old that summer of Bond in 02/03 was so good.

5 Likes

Channel Ten Melbourne
Friday 29 April 2005

Promos

Big Brother


Contestant Call


CSA


Classification/Watermark


PRG


7 Likes

Channel Ten Melbourne
Sunday 3 November 2002

‘White Collar Blue’ Ident


Movie Opener


Promos


Sponsor Billboards


Sponsor


Closed Captions/Classification/Widescreen Ticker


5 Likes

ADS-10 Adelaide - Monday 6/12/2004

PRG:




Movie Break Bumper:


Promo Endtags:



Seriously Summer Ident:

6 Likes

Pretty much the high point of Ten’s presentation and programming, tbh. I seem to remember 2003 being the year they almost overtook Seven.

4 Likes

This period saw them share the FTA AFL rights with Channel Nine, as well as hold the Supercars rights while Seven had no regular sport to televise during the year which would’ve meant some painfully cold winters for them as far as ratings were concerned.

The strong performance of Australian Idol in its infancy was also a highlight for Ten - but also imagine if MasterChef was also launched around this period?

In 2004, Ten finished ahead of Seven in Melbourne (and I think Adelaide too). Only Seven’s stranglehold in the west saved them from what was already a dismal period for the network dating back to the start of 2002/3.

Eh probably wouldn’t have done as well. Masterchef was very much a product of the Great Recession and people focusing more on eating at home. Hard to understate just how much its ratings success was a product of the ‘vibes’ of the time.

1 Like

Another element of its success was it was viewed as heart warming and featured supportive judges, as opposed to the prior years of the ‘nasty’ judge in reality TV shows. These judges supported the contestants, and their love of cooking shone through. This show had heart in spades, but still retained the vital elements of an epic competition show. The viewer also believed they could achieve the same results at home, especially children. It was the perfect family show.