This notion some have that no matter how low they go/settle at, 10 News +'s ratings are seemingly irrelevant due to the cost savings is nonsensical.
As I said the other day, if the program was performing even semi-decently, you can rationalise it performing worse than The Project because the benefits outweigh the ratings decline. However, considering 10 News+ isn’t even cracking 200,000 viewers per night, that has an impact not just on the revenue the show brings in but the network’s ability to maintain viewers during nights/periods when 10 doesn’t have ‘tentpole’ shows such as MasterChef, HYBPA and TCS.
There’s also the multi platform audience to consider. Yes low viewing live on YouTube but some of their stories are pulling tens of thousands on Facebook views. Not sure how all that is monetized but 10 would have more data that nightly overnight ratings that we are seeing. There’s also the encore. Obviously not ideal but nothing else will rate there. I’d also 10 will never rate overall without a major sport. Even masterchef is doing shit in comparison.
Also 10News+ isn’t offering advertisers anything they can’t get better value from elsewhere, whether 7/9 News or 10’s own 5pm bulletins. At least The Project could allow advertisers to reach an audience that perhaps weren’t watching other bulletins.
I also get the logic that TV audiences are ageing so aim older but surely it’s self defeating to turn that younger audience away.
I didnt read it was a given. But given that the ratings system is based on sampling of a select audience, advertisers and networks target on that basis. A survey does not survey everyone.
I think that 10 News+ has a place in the line-up, just not at 6pm.
Perhaps 10 could look at a 5 to 10 minute Nightline style bulletin around 8:30 to 9pm, then air 10 News+ around 9:30pm to 10pm. 10 could air the late news on 10Bold around 10:30 and repeated on 10 at 11:30pm.
6pm should be a half hour current affairs show (ACA/Today Tonight style) with a game show at 6:30pm and DOND kept at 7pm
It’s the decision-making by 10 management that’s amateur hour.
Needlessly firing an immensely popular host from Survivor (they clearly underestimated the backlash to that moronic decision), now this entire Project/10 News+ debacle, there’s shades of the self-sabotage that plagued the network under that previous management.
Management clearly refuse to learn from past mistakes. How long until they announce a new breakfast show?
I understand that decision was at least partially the fault of the production company, rather than 10 … still 10 gonna get 99% of the blame and could have pushed the production company to keep JLP.
But big agree on the broader idea - 10 have/are dropping the ball … the only logical thing I can think of is that they are going crazy in cutting the budget (ditching popular hosts, replacing a serviceable rater in The Project, for a cheeper in house news program) to make a play for sports rights and rebuild from there .
It’s still a jumbled mess of screens, lighting and bits of office drywall.
This looks much better to me. The red lighting works on the ‘old’ set. Using the full space gives the show room to breathe. Feels sharp and fresh with imagery on the video wall.
If they got rid of the new desk/upturned dinghy they could flexibly move about and use both the big screens.
Bingo. The project was an easy sell for advertisers to key demos - young families buying groceries, insurance, cars, ready meal slop, phone plans etc. The shift to 10+ meant 10 is now competing with 7 and 9 for a slice of the same older and less lucrative advertiser pie.
The bulletin dropped down to 156,000 last night which is slightly lower than Tuesday and the previous Wednesday. Deal Or No Deal was on par with Tuesday by down 50,000 from last week. The metro rating was 103,000.
Yet, once again, viewers flocked back for MasterChef that set a record rating for a Wednesday for the season.
