Target audience is obviously older than The Project, more of whom are potentially still watching FTA while former Project viewers have abandoned it. Seems like a logical strategy.
Now let’s talk about fonts and colours 
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It’ll be shown on paramount as well
As it should be.
But does this count as a digital play?
Putting it on Paramount Plus “at some stage” makes it sound like an afterthought. If it was a proper digital play I’d think they’d model closer to The Daily Show, Last Week Tonight or Patriot Act.
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So this is a mix between Sunrise and The Today Show.
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That’s what I thinking also. CBS Mornings does it too. CBS Mornings Plus
That “cast photo” is embarrassingly bland 
That’s a group of people alright. Innovative!
Not if this is anything to go by.
These are a staple of breakfast TV news - overnight fires and crashes.
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Not sure how you got that
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10 News Extra (or 10 News Xtra) I would feel could also make sense. Perhaps if they decide to shake things up at the end of the year and screen a half hour news than a current affair style program at 6:30pm. This format as its currently being adopted is probably going to use national and international stories to pad out the program
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They could have utilised the Eyewitness brand - that kind of fits with what they’re doing. However 10News+ works well as a complementary brand to 10News First.
Six hours a weeks feels like running before they can walk though. How long until it basically becomes a straight news bulletin?
I like the team attached to this.
But the name 10 News +. Like others have said, it’s not that great. I do like the name 10 News Extra (as mentioned two posts above mine). It has a nice ring to it.
Should have been just a Monday to Friday show to start off with, then add the Sunday edition down the track, As I think it is too much news across the week.
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Agree as I said above too.
Too many name add ons IMO
“Catch 10News+ on 10Play ▷”
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Yeah it does seem inspired by CBS, but also it really just sounds like a cheaper and more serious version of The Project rebranded as 10 News+, without the comedy and youth slant, and an entirely new roster of hosts/reporters etc.
All the celebrity interviews that The Project used to do, perhaps. Especially the 1:1 style interviews that Georgie Tunny or Sarah Harris covered - those would now go to Ange I’d expect.
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Bring out this track again for the promo, ‘A New Era in Story Telling.’ Welcome to 10 News+, [insert city here] 
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What do you define as a digital presence?
I would suggest if 10 News+ is moderately successful, you may very well end up with only that, and no local bullitens.
Best to have both for an interim period, then transition completely to a national news broadcast.
Succession planning.
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The 10Play brand is supposedly being phased out this year - I’d expect it to be soon
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Maybe it should be:
10 News
10 News Eveningto line up with:
10 News Lunchtime
10 News Afternoon
10 News Late
I like this^
My suggestion:
10 News First (City)
10 News Tonight (or is this too close to today tonight?)
10 News Late
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At least it’s not being called ‘Between the Lions’ or whatever the working title was. But 10 News+? I kinda get it but as others have already said, it’s not a streaming service. Seems too derivative. But I suppose it’s better than the alternatives.