Everything else suggested is just dumb. As I have said countless times - and same as TV Head - they something sassy and fun like her or, as I have suggested for years, Fox and Friends First.
Reflexive, but alright. Iâll rephrase.
I honestly think hiring 150 people will provide more value to 10 and will cost on par or less than either of the two other programs have to pay to multi-million dollar contracts and tenured senior staff. I see plenty of synergistic write-offs.
Iâve learnt from the master @lexington
Not in a million years would it cost less than a national show.
Youâd need local anchors, production staff, managers etcâŚ
In SIX states.
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true.
Instead of 3 presenters, youâd have 15.
Instead of 4 vision editors, youâd have 10.
Instead of 1 production desk, youâd have 5.
âŚ
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Without getting into the whole debate about whether 10 should or shouldnât do breakfast, itâs worth noting that the local option isnât as prohibitive as youâd think.
Global in Canada do local news in individual markets across the country, many much smaller than any Australian capital city.
This is achieved using centralised control rooms, providing national and international content from a single production desk and adding local news and other content at a smaller local production desk.
Iâm not saying there arenât other complicating and/or prohibitive factors or whether itâs the right strategy⌠but itâs not as black and white as it might seem.
There is one reason & one reason only why 7, 9 & abc do a national breakfast show. Itâs much cheaper than 5/6 local versions. Same reason why all Australian states get the 10 Sydney news bulletin inflicted upon them on weekends.
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Is there any discernible difference in the content and structure of the Ten bulletin compared with Seven and Nine (apart from the circus clown presenting weather in Sydney)?
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To my eye itâs clearly targeting a less bogan more sophisticated market.
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Funnily enough I had considered using âboganâ to describe the audience Ten was targeting but thought the word was too provocative.
âSophisticatedâ certainly doesnât spring to my mind when I think of Ten News or The Project.
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I think itâs more worthwhile spending than having everyone based in Sydney and chipping in for incidental costs like million-dollar hosts, multi-day OBs, celebrity bookings, techs for a summer concert series and cash giveaway funds. These arenât small line items relative to the rest of a conventional showâs annual budget.
10 will find more value for its money if it can build News First into more TV hours, have more nationwide staff who can update local stories on 10daily, plan bigger reporting projects by utilizing both dayside and nightside reporters. Not have 5-minute segments in the morning that alienate uni students, commuters and busy parents before school who canât concentrate on their phones while preparing for the day, but who can blast their TV and glance every so often - the under-50s theyâve talked about.
10 News First in the Morning may or may not have a ring to it, but if Ross Dagan can support a whole divisionâs performance with the addition of a daypart in resources, not just a product, I think quite a few upfront costs can essentially be written off.
You and I may not agree on a price tag, but Iâm sure we would agree that 10 needs to earn that value for its target audience.
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You donât target bogans with thin fonts, flat graphics, world maps and orchestral themes.
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The other two networks are the ones doing daily stories on Aldi. Tenâs news is more to the point.
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Fox and friends is not a fun variety breakfast show. Itâs a progranda tv show to push the ring wing bias that channel has. So your idea based on your comment is dumb as well.
Local Morning news that leads into Studio Ten, is the way to go. Not to copy what the US cable news network does.
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Such a pity that sophisticated audience Ten seeks to appeal to with those thin fonts, flat graphics and the orchestral theme music are all on the daily commute at 5pm or are ferrying Tarquin and Allegra to violin practice and ballet. Hopefully those branding elements also appeal to the residents sitting down to their evening meal in Shady Acres retirement village or the unemployed stoner on his second pack of Winnie Blues for the day.
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Can you read? I said Fox and Friends First.
And yeah, local morning News show is real sensible idea to catch those 4 viewers in Adelaide who will watch that.
Itâs still just a variant on an original idea on a Right wing propaganda network. Why would you want Fox News to penetrate Ten market with an Australian variant? Have you even watched Fox and Friends in the US? Clearly you havenât. Go watch it and see why an australian type version here would so not work. Unless you watch Sky News. Stop trying to turn Ten into some Fox related thing. It ainât going to happen.
Morning news is better then having an American type breakfast show penetrate our market and labeling it Fox and Friends First. Yeah great idea. Not. Not original.
Everyone has a right to their own opinion. Just because you donât agree with their opinion doesnât mean you should call their ideas dumb.
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To me, the âNews Firstâ branding currently talks the talk but it doesnât walk the walk. Itâs the âEyewitness Newsâ situation all over againâŚ
In other words, such branding is currently âmeaninglessâ and doesnât make sense when Iâm more likely to find out about something on Twitter before I would hear about it on 10
NOTE: Sorry if you saw this post previously - posted it in the wrong thread
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Coming up.
Love the presentation style here, very fast and to the point. Would also love Ten to utilize the âcontrol centreâ backdrop for updates throughout the evening.
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