Ten News First Content and Appearance (2020-Feb 2025)

[TV.Cynic]

Is this what is being talked about?

Paramount Australia & New Zealand

Paramount Australia And FreeWheel Partnership Paves The Way For Paramount Connect. [ParamountConnect_Freewheel] Paramount Australia has reached a key milestone in its business and technology transformation with the commencement of a market-first partnership with FreeWheel, a Comcast Company and leading global technology platform for the premium video advertising industry. The transition to FreeWheel is designed to unlock a single-entry point for advertisers to engage total TV planning, tradi…