Minor blooper tonight:
Chris Bath: And if you live in New South Wales, South Australia, Tassie and the ACT daylight savings end tonight.
Well what about Victoria lol?
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And Norfolk Island. Significant as it is the conclusion of their first Summer of daylight saving time.
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And again
Let’s hope they lock in 6pm Weekends soon.
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Well their Saturday 5pm edition was their highest rated content last night. 10 are a mess on Saturday’s.
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Surely news at 6 and then maybe a Saturday project with highlights could work? Then a movie at 7.30
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Live News headlines from Chris/Narelda in the newsroom & a look at the week that was through highlights would be a good format for a Saturday Project IMO.
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Coronavirus promos
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They’re OK.
Not really selling anything I can’t get somewhere else
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Some ratings info on 10 News last week
10 News First:
- 524,000 capital city viewers.
- Up 44% compared with the same week in 2019.
- Up 98% compared with the same week in 2019, 130% in 16 to 39s and 100% in 25 to 54s.
10 News First 6pm:
- Lifted 10’s timeslot audience 70% compared to the same week in 2019.
- Lifted 10’s timeslot audience 127% in under 50s compared to the same week in 2019, 145% in 25 to 54s and 105% in 16 to 39s.
That seemed to pay dividends for The Project at 6.30pm: 6.30pm: Up 70% compared to the same week in 2019.
10 News First Sunday biggest audience since October 2018.
Of course ALL news is up and such numbers won’t be maintained.
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Of course, if there’s ever an opportunity to show off your USPs as a scrappy underdog network, now is the time.
10 News at 6pm hit a new high on Monday. That saw The Project at 6.30 post a 2020 high.
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That’s great. And from what I know there has been zero marketing or promotional campaign.
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Nope. There’s been no mention anywhere that they are even on at 6pm.
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They don’t need to because it would be a waste of money and airtime. They are on a 5. No one in their right mind would watch Ten at 6 in isolation when you’ve got Seven and Nine starting at 6pm. What is so special about Ten’s 6pm bulletin that you can’t get from Seven or Nine?
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The biggest change (at least in Brisbane) is that reports to air during the 6pm half hour are now promoted in the 5pm hour.
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I would say the larger numbers were due to daylight savings ending in Melbourne and Sydney?
Nothing so special about all 3 of them, but 300,000 or so are choosing 10 over the other guys at 6.
I guess the main appeal is those who want 30 mins of news at 6, then something else
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Nothing really. You may want only 30 mins of news at that time. Clearly it is also bridging the gap between the end of the 5pm news and the project.
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