Maybe in the past, but I’m pretty sure both Seven and Nine ran hour long (not to mention local!) bulletins on Christmas Day/Night last year?
If/when we find out that viewers overwhelmingly choose a consistent local product from Seven or Nine over a “special” edition of 10 News First on Christmas Day, I’ll be more than happy to point this point out in the ratings thread just as I did after we got the ratings for Good Friday.
A couple of people including me mention it and you exaggerate it to most people. That’s not being calm.
I think they can go without 90mins on Xmas day but not the entire week.
I agree. But I’m also under the impression that they have limited staff to fill the 90mins on the 26th, 27th and 28th.
If this 90min experiment continues (which is likely) they need to invest in more staff and resources. It’s now time to boost numbers.
If the point is to maintain consistency in the time slot, acknowledging that not a lot of people will be watching, limited resources and there probably won’t be a lot of news couldn’t they just package up pre-prepared content ahead of time. Extended year in review pieces, perhaps replay some current affairs type stories from throughout the year… just a thought.
But why?
I don’t buy this whole momentum destroying thing… it is quite simply a Mediaspy Bubble idea.
Destroying Ratings momentum and confusing your audience when you’ve just launched a new show is not a mediaspy by bubble concept
It’s universally recognized programming mistake
If this is the mindset of employees at Ten / individuals in the Ten circle, is it any wonder Ten are in the position they’re in (and have been so for the past 10 years).
Most newsrooms I’ve been in have prepackaged reports ready to roll over the Christmas / New Year period. Planning for this started months ago.
If Seven and Nine can fulfil one hour LOCAL bulletins in each state during the end of year period, there is no reason why Ten can’t fulfil a 90 minute NATIONAL bulletin (with the last 30 minutes mainly just re-run packs from 5pm).
This is something I would expect from a regional affiliate, not a major network that is trying to reestablish it’s news service and find an audience. To me this is just poor planning from Ten.
Mediaspy Bubble.
I’m done with this conversation, especially now you are personally attacking my opinion.
Well us quiet Australians are allowed an opinion, not just fanboys
And I never said otherwise - however, when you (and others) constantly belittle other opinions and refuse to see my comments as anything other than “fanboy’ing 10” it really does get to a point of this whole forum being a waste of my time.
Maybe it is.
Well, I mean litigious in a figurative way such as that it might as well be law over there to not air a bulletin longer than 15 minutes on the 25th.
In any case, I generally agree with @lexington on the Christmas break from 90-minute programs. If Studio 10 and The Project are still going to air, then 10 have beaten both 7 and 9 on those fronts if I’m not mistaken (correct me if I am!). But that shan’t matter.
Most importantly, 10 already allotted prized time off to staffers way earlier than they had planned to do 6pm news… because they didn’t plan to do 6pm news until CNG tanked in the slot. They’re stuck with the workforce quota and the programming arrangements they’ve got. If they foresee the news staying in the schedule through holidays 2020, they might at least hold off T.O. calls for next year, then budget for and offer more overtime.
t.o???
Agree. A 60 minute bulletin on Christmas Day is understandable. But it seems like a step backwards step doing it for the week. 10 has made some momentum at 6pm, why confuse the average viewer?
Thank you.
Because the average viewer isnt sitting there counting the minutes 10 News is on the air…
I can understand a 60 minute bulletin on Christmas Day and Boxing Day because there is not much going on both days.
The average viewer isn’t stupid and knows the news has replaced Celebrity Name Game at 6pm.
The average Mediaspy viewer, sure.