Ten News First Content and Appearance (2015-Sept 2020)

[TV-QLD]

Just come across this page on Facebook: https://www.facebook.com/10NewsDarwin/

[vivi]

I think that everyone involved would hate that. Sorry!

Feel free to hit me up for your next tv set, trade show, retail fitout or… any of the million things we design and build.

[Travis]

@vivi

Very much a true collaboration between us at Exposure Group and 10’s in-house genius, David Bernstein. Our team brought a number of finished design concepts to the table and David basically took the best parts, distilled them and 10ised it.

Rarely for something like this, designed and built in New South Wales (our workshop is in Seven Hills). Pretty happy about it. Even the finishing on the tech. The Big Screen ™ is by Leyard, integrated by Jeremy Koch at Innovative. Everything else is our own magic, in collab with Peter Daniells at 10.

Can’t forget to mention that Ross Dagan (10 News bossman) was intimately involved from the start, too, and had a very clear idea of what he needed to see happen, which is pretty much the best thing you can hope for in a client. I reckon we got there

Are you guys involved with the roll out of these sets to other cities?

[vivi]

[Nicholas]

@vivi

I think that everyone involved would hate that. Sorry!

Figured that’d be the case haha.
Nonetheless, certainly one of the best sets in this country, so kudos to you guys (and the 10 team)!

[schultzy93]

Had a look at the page and couldnt find that sponsored post but did find a pic of the 10 news melbourne team

[TheStyles83]

Weird that Jen did’nt cross to Stephen Quartermain for a Sports Preview like she Normally Does Tonight give St. Kilda’s Coach Resigned.

[schultzy93]

Quiet a few darwin news related posts on that page now as well so will be interesting to see how it turns out but i would just say its probs just a updates page by the 10 darwin team

[pelican]

Simpsons meme. That’s a win from me

[Nick]

@schultzy93

probs just a updates page by the 10 darwin team

How many journos and staff do Ten have stationed in Darwin? And how many do Seven have? IIRC Seven had to fly a team up there when the Darwin shooting happened.

How do those numbers compare to Nine and ABC which actually have bulletins there?

[littlegezzybear]

So the 10 News First Darwin page on Facebook is being run by 10 Darwin (SCA/Nine)?

[TV-QLD]

10 has two casuals directly from 10 Corporate and Seven has no one in terms of news

The sales teams in Darwin are employed by SCA and Nine

[killy06]

I’d say so, the content is hyper local and the contact info is for 10 Darwin, suggesting it’s being managed locally.

A little surprising that 10 would let them create a social page under the News First branding with no local news being produced on-air for the channel.

They already have a 10 Darwin Facebook page which has over 3500 likes which they could have otherwise used.

[TV-QLD]

Overall I don’t think it’s a bad idea to have a Facebook with updates. It’s better than Seven’s “Darwin News Update” which posts nothing news related.

I personally think they could have Jennifer in Melbourne to record a local update to play during the day? It’s strange being in Darwin and hearing ‘It’s currently 14 degrees’

[pelican]

Doing the rounds on reddit today

[TV-QLD]

Post just went up on 10 Darwin

[PointJules]

Can we weave in random theory and speculation about how much it would take to change the license conditions in the territory to allow 10 instead of the 7/9 JV to run DDT? Genuinely curious how this might go out of pure fantasy.

…

[AustralianAerial]

99% sure we’ve done that before. There’s discussion following on from this post in the Imparja thread:

Imparja Television

Interesting reading from Imparja’s submission to the ACMA closed captioning review. They are losing money - 9GO!, 9GEM and the joint venture Ten channels run at a loss. The full submission, which mentions that their lack of local News is due to cost: http://www.acma.gov.au/~/media/Content%20Projects%20and%20Policy/Issue%20for%20comment/IFC%2014%202016/Sub%2003%20-%20Imparja.docx (Word)

and this in the SCA Nine thread:

Nine (Southern Cross)

Re Nine acquiring TDT - can’t happen due to the type of licence they both operate under - when aggregation was introduced across larger markets, the only way for regions like Tasmania, Mildura and Darwin could have another license was to allow for two station markets where there are two different owners to apply, either separately or jointly, to operate a digital-only third station. These are known as “Section 38B” licences, and were created by the Broadcasting Services Amendment. For Nine to ac…

[Moe]

@AustralianAerial

and this in the SCA Nine thread:

I was about to mention that the post you quoted is incorrect, but sure enough I replied to it in the thread it was posted in. Ten would be perfectly allowed to light their money on fire and purchase the Ten Darwin license, as could WIN.

[TV-QLD]

10 Darwin is too cheap. They charge $590 per month ($7080 a year) for a prime time advertising package and you get more than what you pay for in terms of ad slots. 10 Darwin also likes to offer 5 local terribly edited segments to “support local businesses” but it’s just giving away free advertising which takes up half of an ad-break.

Meanwhile at Nine and Seven they are charging upward $20,000 a year for advertising, especially at Nine as they have a prime time news bulletin as well as high rating programs and the NRL which is also popular in Darwin along with the AFL on Seven.

So if 10 were to purchase the station back, they would most likely increase advertising fees, which means advertisers potentially leaving the network due to the current downturn of the economy in Darwin and being forced to pay additional fees for the same service as before.

The only reason why Nine has a share in 10 Darwin is because Channel Eight (as it was back then) used to air both Nine and Ten programming, so when SCA came into the picture they basically made a separate channel to cater specifically for 10 programming.