Adore this logo on the floor, although it is probably more in keeping with the old iteration of the logo. This should be everywhere. They really have a strong logo brand if they just put it out there more.
Really loving this new set up. Well done ATV. What a legacy.
Very interesting seeing the old logo.
Clearly been in work for some time prior to the relaunch.
The old news logo and photos of the daytime bulletins in the control room also.
With respect, I completely disagree. Viewers notice much more than you might think. Not consciously, necessarily, but subconciously. A newscast could have the best journalism in the world but if it looks like trash, no one will watch. You need good content and good presentation - ideally, the two will complement each other.
The big buzzword in news at the moment is ‘visual storytelling’, so lots of pictures and graphics. In TV, a very easy way to do this is to have presenters and reporters stand at these big screens (real or virtual) and ‘explain’ things. That just wouldn’t have been possible on Candice’s ATV’s old set.
Or any of the other sets Candice or ATV had.
We need to remember where they are located.
Some better use of the VR technology with reporters telling stories in front of screens. Jen’s eyeline to live reporteres was better as well. Still think the short cross to weather on the big logo isn’t needed especially as the weather is not presented from that spot later. Seems odd to have 2 separate weather sets.
The shadow under Steph’s Murdoch report was great but didn’t follow through to the others - Jayde still momentarily looked to be floating when crossed to. Brad less so. But mostly nitpicking!
With all due respect, I think you also need connection. If there is no connection either with the anchor or the brand, there is no viewer. You can have the shitest set on TV but if Karen and her husband and 2.5 kids in the western suburns loves you when they are cooking dinner, tunes in every day, and shouts at the TV, you’re onto a winner.
When Allison Langdon says to her viewers “Join me” they join her. An under the radar catchphrase of the modern times.
Yes, that’s very true. (That probably comes under presentation - literally!) I find too many presenters are basically just autocue readers, with little personality. But it is what it is, I guess.
Do you still have a copy of that special opener that they used that one time during the cyclone coverage, where they showed highlights of all of their reporting before the opener? It was really good and I wish they would just roll that out as a promo.
Really enjoy the new look and the modern set. On reflection my one suggestion maybe similar to three news and Itv the anchor desk is actually on a riser and the presenters stand on this.
Melbourne retained all the viewers from Monday for a 67,000 rating, up 10,000 on last week and the best Tuesday result in 9 weeks.
The Shadows work better on the Three News set as the floor element isn’t just green its styled to the news setup.
The whole thing looks like a dumb spaceship, fake sets are still the worst
Lunchtime news doing a sports report of sorts today with Brooke East on the desk with Ange.
Weird bulletin today too. Lots of CBS reports, American filler content and an extended 10News+ report.
Only because they over-do it. Like kids in a candy-store.
I like the detail (lighting, effects, &c) of the set, but it’s way too busy. Hope it looks better on TV than it does in the stills above.
Today definitely felt different, the News+ report was unnecessary
They need to ditch the floor weather titlecard graphic, it looks terrible.
Also can confirm skyline backdrop is not a live cam.
It really does look shocking.
I wonder what they were thinking when they put skylights into the VR studio
In real life, surely that would wreak havoc with studio lighting?
