Ten News Content and Appearance

10 might be able to obtain some floor crew in its budget with the lose of 10 News +

6 Likes

Main studio again today

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Is the Late News also still main set?

Yes

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The closer today was unusually long and a bit awkward. No theme, just the wide shot for over 30 seconds.

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10’s Late News continues to be a standout.

The 6pm portion is definitely doing better than 10 News +. That has flowed onto DOND at 6.30pm that built on the lead to top 200,000 which it hasn’t managed very often.

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Saw a news promo here in Brisbane last night during Deal - good to see they’re still on rotation, however shallow the amount is

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Let’s hope they stay consistent.

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Late news looks like it’s on delay. There’s no Live wipes for the crosses.

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As thought we didn’t need another example of the disconnect between time of day, and the dark dark graphics used for the Lunchtime bulletin.

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It usually is when it’s after 10pm.

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The 6pm “retention” was fairly consistent across markets on Tuesday. The rating was the highest weekday result since the first day of the new arrangement.

10 News Nat 5 City Syd Mel Bri Ade Per
5pm 331,000 253,000 65,000 69,000 53,000 35,000 31,000
6pm 198,000 145,000 33,000 39,000 24,000 24,000 17,000
60% 57% 51% 57% 45% 69% 55%
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Standing opener at lunchtime

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Nice outro to the Lunchtime bulletin - minute long Dolly Parton montage

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Hopefully the extra resources deliver improved ratings. It is a much better product from the main studio.

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Examples of the latest promo straps that air about 4:55 pm. In use from last week.


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my reaction when 10 doesn’t make adequate use of their promo straps to briefly preview some of the bulletin’s headlines :face_exhaling:

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Hate these straps because they offer nothing meaningful.
A headline or two perhaps…?

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They’ve added more blue and white around the previous graphic to take up the whole bottom of the screen? Yeah, not really sure the point of the refresh….

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Why can’t it just be the thin strap? The blue layer underneath, to the bottom, is unnecessary.