It feels very digital first as well rather than a linear 10 promo
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But will the promo be seen on air in high rotation? They don’t seem to want to grow their numbers. Last year they were seeing growth this year there’s been nothing but declines. They just don’t promote it. The news needs to be promoted every ad break.
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I’m only going off what was announced by Paramount and BAI Communications (formerly Broadcast Australia) at the time.
Also, during their rebrand over a year later, in November 2019, the BAI CEO said:
“Our strong market position and reputation are supported by highly valued relationships and long-term partnerships with the ABC and SBS and, recently, Network 10 and Southern Cross Austereo.”
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