It feels very digital first as well rather than a linear 10 promo
1 Like
But will the promo be seen on air in high rotation? They don’t seem to want to grow their numbers. Last year they were seeing growth this year there’s been nothing but declines. They just don’t promote it. The news needs to be promoted every ad break.
5 Likes
I’m only going off what was announced by Paramount and BAI Communications (formerly Broadcast Australia) at the time.
Also, during their rebrand over a year later, in November 2019, the BAI CEO said:
“Our strong market position and reputation are supported by highly valued relationships and long-term partnerships with the ABC and SBS and, recently, Network 10 and Southern Cross Austereo.”
1 Like
Has the light strips behind the vertical screens in Sydney been changed to screens? When doing the Sports preview it looked like an image rather than a blue strip like previously.
1 Like
This:
It’s been like this for a few weeks.m
EDIT: I’m now realising that is the window and not a light…
That is the highest rated Late News bulletin this year. THough it did have the advantage of being just 30 minutes compared to the usual one hour. Some markets saw it outrate the one-hour 5 pm news.
The second half hour was
6 Likes
New segment coming to 10 News Sydney, wondering if other markets will get similar
https://www.instagram.com/p/DaUrwKEyPPP/
1 Like
Probably just something for Daniel to do. I don’t think Brisbane would have the staff to do that.
Melbourne has (or at least had at one point) Mike’s Melbourne - sounds pretty similar to that
1 Like
Have we seen any local versions of the Sandra promo yet?
Sydney’s ratings have taken a hit recently. They seem way down at the moment.
At this stage, there’s no intention to do local versions.
Sandra only got it because people were worried about the recent drop in the ratings.
4 Likes
The only time I’ve seen it is during the actual 5pm bulletin. Silly 10 as always.
I note Josh Holt was on location for weather last Friday - they probably need to do that more too rather than sticking to the studio.
3 Likes
Same here. Not seen across the day.
1 Like
Point of interest - 10’s Late News outrated Today on Monday. 262,000 to 243,000. The Late News also had a higher reach 670,000 to 651,000.
PS - Sydney News with second highest rating of the year - promos working? 
8 Likes
The Late News is a solid product. Pleased to see it doing well. The return of Sports Tonight is welcomed. However, whoever the presenter was last night needs to do some serious work on his delivery. The facial expressions were like something out of a Full Frontal skit.
4 Likes
Agree. It’s something the network can build on and have free rein to do so, without competing against Seven and Nine.
1 Like
I’d go:
Saturday and Sunday editions at 9:30
Pre- recorded local inserts for the 5 main markets with a lifestyle / tomorrows’s weather focus in the weekday editions