And we all know how disastrous that was for the network:
2012 also saw Ten enter the breakfast TV market, but their foray wouldn’t last more than nine months. On the same day Breakfast aired for the final time, many experienced newsreaders (Ron Wilson, Bill Woods, Helen Kapalos and Bill McDonald to name a few) were sacked as part of cost-cutting measures.
None of those four I mentioned are on TV anymore, though I know Bill McDonald is presenting mornings on 4BC in Brisbane.