At the end of the day, the commencement of these withdrawals is a direct result of that, rather than it happening in say 5-15 years from now as well as the heavily reduced news output.
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This is probably the first of many to come. Canât people just watch on 10play?
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I know. No one is up in arms that people in Mildura have to consume Netflix and YouTube via the web. And people in Mildura watch more Netflix and YouTube than 10
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To be fair, itâs not exactly a like for like comparison though. Netflix and YouTube by their nature have always been web based platforms.
On the other hand this is an existing service that has been around for nearly two decades.
While yes, times are changing very rapidly and it is clear that the service in itâs current form is no longer financially viable, I can understand why people in Mildura, especially older people who perhaps might not have the internet in some cases, would be unhappy with these developments.
Significantly, this is also the first time since the Gillard governmentâs equalisation program that services are being withdrawn in a market (aside from the WDT standoff a few years ago and a handful of self help transmitters being turned off such as in Eidsvold).
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Mildura should be fine. They already get 5g coverage from Telstra. Not sure about others or nbn coverage. They should be able to get 10 through 10 play.
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One lot the Mildura 10 shutdown will be the thin edge of the wedge for is BAI - I assume the high power for Mildura is at BAIâs Yatpool site (I have never been there myself).
Canât imagine BAI will offer 10 Sydney free transmission in Mildura if 10 was willing to supply program with local market commercials though. I imagine Seven/WINâs main cost would be the BAI rent and the power bill. Playout wouldnât be that expensive, just a local commercial break and 10 Sydney or Melbourne. BAI might not own the Yatpool transmitter either.
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Thereâs probably also the cost of scheduling that and getting that specific feed out to Mildura, as well as the rent, power (and TX maintenance/replacement costs as well).
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Really, something like 90% of households are online.
Realistically old people who watch 10 in Mildura without internet- youâre looking at a low number
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The bills for 10 in Mildura would be:
1/BAI portal services
2/Site power
3/Telstra DVN to Yatpool
10 could do the playout from Sydney
I have trouble believing they couldnât sell enough airtime to cover it - national ads would go through 10 Sydney sales and local ads could just go through SCA or even a sales rep in Mildura.
TV broadcasters crying poor is just other issues dressed up as poverty like TV execâs with MBAâs and big salary packages and remittances to billionaires both overseas and in Australia, with sundry hangers on like in-house legal council and HR.
Even the studio and playout side these days is just a bit above glorified videoconferencing gear. SCA can afford a TV studio in 2 towns in Tassie for example.
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Just because the vast majority of people can access the internet, doesnât mean they have an internet service that supports streaming. Access to âhigh-speedâ internet in rural and regional areas is nowhere near as ubiquitous as it is in larger centres, nor do the alternate options exist like they do elsewhere.
A decent percentage of the Mildura licence area would be at best Fixed Wireless (which can be incredibly patchy) if not satellite internet.
Mobile devices only - no 5G Home Internet
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I mean access to channel 10 is not a universal right.
If the business is not economically viable then thatâs it.
If people want 10 enough they can watch it how they watch Netflix.
Youâve missed my point - Iâm not claiming that there is any universal right to access 10 - you canât equate people having access to the internet to their ability to watch YouTube, Netflix, or even 10Play - itâs just not that simple.
Streaming has its place and it will be the way weâll more than likely access FTA into the future, there are a hell of a lot of factors that can significantly limit people accessing it now though.
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If I were Foxtel- Iâd be pushing Hubbl boxes in the Mildura market hard come late June/early July- being the only device on the market (to my knowledge) that offers the FTA networks via IP as well as terrestrial on a mix-and-match basis. Partner with local retailers and offer it in store for say $50 for a few weeks (in that area only).
This could get them a foot in the door with a lot of people there who do watch Channel 10 as it would provide the closest user experience to the situation pre-closure (i.e. seamless switching between channels), and also could drive further subscriptions for them too.
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Yes you can.
If people in Mildura can watch YouTube and netflix they can watch 10
Both are more popular than 10, and we donât hear boo about them not being accessible in mildura
Iâd argue access to YouTube with its wealth of content and information is more important and valuable than 10.
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If (a big if) SCA do take the place of WIN / 7 as owners of MDT, SCA might have to sell Darwin, Tasmania and central to 7, take full ownership of TDT, DDT, CDT and maybe WDT, would that work?
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So theyâd only own all the other loss making joint ventures? Yeah nah, wonât work.
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I bet all these stations would not be loss making if the affiliation fees to Paramount didnât have to paid? Obviously if 10 themselves did run the stations there would be no affiliation fess to be paid just the playout which 10 does themselves in the capital cities anyway and transmission costs. By killing regional stations like Mildura, 7 and WIN(who also are the biggest shareholder in 9) will be putting another nail in 10âs coffin by drying up their affiliation fees. If 10 just stand by and let that happen then they deserve to be out of business. Taking 10 out of Mildura will also increase the advertising share of the pie for 7 and WIN there as well.
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obviously we have never been privy to affiliation agreements but my understanding from previous discussion was that the % of revenue to send to Ten for supply of programs was very small. Certainly nowhere near the 50ish% that WIN is paying Nine, for instance.
Yes. Although was Ten Mildura filling its ad spots or was its ad inventory just full of freebies and videos of local scenery?
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Yes, you would not be paying much money for 10âs programming if you had any sense. Likely Mildura 10 making a loss is the excuse to turn off but the real goal is to take 10 out of all markets eventually. 7 & WIN would also likely backtrack if there was any risk of another new operator coming in. No new players in decades is partly why TV has declined in Australia so fast in the first place
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It belongs in the southern cross ten thread. If WIN is the biggest shareholder in 9, why did SCA transfer ownership to WIN in Northern NSW?
And why isnât WIN saying anything about WDT? Why single out MDT for the chop?
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