Ten AFL Coverage (2002-2011)

Lol rediciolous coming from an eastern stater . Considering most of the bias comes from eastern state commentary against eagles and Fremantle.

Bad commentary is bad commentary. I’ve pointed out plenty of biased Eastern state calls/ callers over the years.

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  • Tim Lane joined in 2003 following his infamous falling out with Eddie McGuire at Nine just prior to the 2002 season starting
  • Luke Darcy joined in 2006 while on the injury list at the Western Bulldogs
  • Michael Voss joined in 2007 following his retirement from the AFL, likewise with Matthew Lloyd in 2010. Voss left at the end of 2008 upon becoming Brisbane Lions coach
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Kelli Underwood joined in 2009

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And became the first female AFL commentator on commercial television. Who could forget her classic call on Jimmy Bartel’s match-winning point in 2009?

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Slightly off topic, but is there a reason she is hated by many AFL fans?

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The 2nd straight Geelong win since the Grand Final and dented Hawthorn’s finals hope

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Discussed elsewhere but she’s just not a good caller, and people single her out because she’s a woman, while her ability isn’t actually much different to the poor standard of FTA callers.

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20 years ago. Seems like yesterday

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Good upload of Ten’s 2008 Brownlow.

Also includes possibly Kelli Underwood’s first on-air presenting role alongside Mark Howard who also joined earlier that year, both are young and Christi Malthouse possibly in her final AFL telecast role (heavily pregnant) alongside a young Luke Darcy.

A snippet of Nine’s A Current Affair and a young Lauren Phillips reporting.

And Ten’s Late News and ST updates with Deb Knight and Brad McEwan. Plus some news and network pres elements, including PRG bugs, Ten HD super, Rush and other promos, community ID and Ten Sport and AFL enders. As well as reporter Eddy Meyer standing in front of what would become the ST studio to present a GFC story

(courtesy: Michael Anselmi, YT).

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I think Ten would’ve also done this for delayed Saturday night matches in Sydney (i.e. those not involving the Sydney Swans in which the broadcast started after 10:30pm - well after the full-time siren aired in real time, also remembering matches then started at 7:10pm).

If I also remember correctly, for these delayed broadcasts, the post-match show titled The Fifth Quarter wouldn’t air immediately after full-time.

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There was a false start to the count! The red flag was that the match-by-match vote graphics for what was actually round two, were not shown on screen. Once Andrew realised his mistake and restarted the count, did the graphics for the votes show up.

Courtesy: Freo95

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That little issue shows that the graphics are pre-loaded before the broadcast.

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Yes, coverage would start straight from the opening bounce and run through to the final siren then coverage would finish within about 30 seconds. Genuine siren to siren coverage with no Q/H/3Q time bits. They also aired commercial breaks in blocks, leaving most of the 30 second replays/recaps after a goal intact.

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Ten (and I presume Seven) also produced their encores for Foxtel, pre-2012 when Fox Sports couldn’t simulcast those live, would usually air later that day/evening.

In the case of a Ten produced match, it’d be Fox Sports’ AFL opener, then straight to a specially pre-recorded segment with the host and an expert commentator (say Stephen Quartermain and Robert Walls) saying “Saturday Night Football comes to you from the MCG…”, with a quick transition to the team line-up graphics and a brief thought on the game and within about 30sec-1min they were straight to the tape of pre-bounce and the match would begin. There’s some examples on YouTube.

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During 2007-11, Fox Sports Plus would air Friday and Saturday night AFL matches live into Sydney, alleviating the pressure off Seven and Ten in that market respectively. However, I can remember one instance in 2011 when the Sydney Swans had a Friday night home game against Carlton (it was held on the evening of the Royal Wedding between William and Cate Middleton) - it was televised live on 7TWO, with an 11:30pm replay on the main channel immediately following the wedding.

However, they didn’t do the same with NRL matches in the Melbourne market, meaning league viewers in the Victorian capital were doomed to a post-midnight airing on Nine, even for some Melbourne Storm matches as well.

It is also worth noting that Fox Footy (the channel which existed between 2002-06) was tailored for each market, so for example:

Saturday night
Brisbane Lions vs North Melbourne
St Kilda vs Sydney Swans

In Brisbane

  • Ten was contractually bound to show the Lions vs Roos match on the main channel, though with the original Fox Footy commentary team
  • Fox Footy would’ve shown the Saints vs Swans match (presumably live) in Brisbane only, though with the Ten commentary team headed by Stephen Quartermain and Tim Lane.

Elsewhere

  • Fox Footy would’ve televised the Lions vs Roos match, and Ten the Saints vs Swans match.
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IIRC the AFL still aired in Melbourne on Seven’s main channel that day, to much discussion, likewise with the Beijing Olympics in 2008, where Foxtel and Seven even infamously had a spat of words “we are bored rigid”.

M/c and 2012 onwards really was a welcome relief in FTA sport land.

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IMO, the 2012 AFL broadcasting rights was seen as a win for the entire country, with all matches live on Fox Footy, and improved FTA coverage in the two league markets which has allowed the Sydney Swans and Brisbane Lions to feature in more Friday night matches when they couldn’t in the past because of a potential clash with the NRL, not least between 2002-06 when Nine had the rights to both the NRL and AFL and, depending on the market, had to televise one after the other.

Likewise, the Melbourne Storm have featured prominently on Channel Nine since 9Gem started airing the Friday night double headers in prime time, and Sunday afternoon matches at 4:00pm (live from 2015 onwards), in the non-league markets.

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During 2002-2011, here is how 10, Nine and Seven simulcasted Fox-produced matches in Western Australia and South Australia:

10 (2002-2011)
Entire Fox Coverage simulcasted with only 10 Sport AFL Closer featured at the end.

Nine (2002-2006)
Entire or Most of Fox Coverage simulcasted as well as adding own coverage featuring WWOS Sunday Football Intro, Quarter Break Bumpers as well as the occasional editing out of Quarter break bits and the WWOS Closer that was featured at the end.

Seven (2007-2011)
Added own coverage from a studio in WA or SA featuring Seven personalities as well as network graphics with no Fox-produced Quarter break bits featured and only actual play being simulcasted. Last time this occurred in WA was 2011 or 2012, when did this last occurred in SA?

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I think someone mentioned that it was around 2021 they stopped doing local production here in SA. Probably around the time they started to move the match to 7Mate at 6pm on the dot instead of the usual tradition of news at half time, followed by brief analysis then back to the 3rd quarter.

Fox simulcasted matches here in SA also used the Fox graphics during the actual game (when simulcasting Fox coverage) but during local studio parts they used Seven’s own graphics.

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