Ten 2016 Audience Report

Network Ten reported today on its ratings performance for 2016. The numbers presented were Weeks 1 to 48 excluding Rio Olympics (weeks 33 to 34)

According to the network “The main TEN channel recorded its highest commercial shares in total people and 25 to 54s since 2011, while Network Ten (Ten, Eleven, One) also achieved its highest commercial share in total people since 2011.”

Ten attributed the performance to programs such as MasterChef Australia, accounting for three of the top 10 non-sport programs of the year among people 25 to 54, the KFC Big Bash League, The Bachelor Australia, I’m A Celebrity… Get Me Out Of Here! and Australian Survivor.

Gogglebox, Have You Been Paying Attention?, KFC Big Bash League and I’m A Celebrity… Get Me Out Of Here! were among Ten’s shows that posted improved performances this year while new programs such as Australian Survivor, The Wrong Girl, The X-Files and Todd Sampson’s BodyHack increased TEN’s audiences in their timeslots.

The network also reported that “tenplay, recorded impressive growth this year, including a 26% jump in video segment views to 213 million and a 23% increase in video unique visitors to 11 million. In October alone, tenplay generated 32.9 million video segment views, a record number in a single month.”

The new OzTAM online catch-up viewing data (VPM) also got a mention from Ten with The Bachelor Australia the most popular program on online catch-up television, recording an average 28 day VPM rating of 97,000. Ten’s Offspring was Australia’s most popular drama, recording a 28 day average VPM rating of 92,000.

Chief Executive Officer Paul Anderson said 2016 has been another successful year of growth for Network Ten. For the third consecutive year, Network Ten increased its prime time commercial share.

Mr Anderson said: “2016 has delivered another year of momentum, consistency and growth across all platforms for Ten. Our strategy of investing in differentiated and innovative content, plus the strong performance of our domestic 7.30pm franchises, is delivering.

“We have finished 2016 with our biggest main channel prime time commercial share in 25 to 54s and total people since 2011, and our biggest network total people commercial share since 2011.

“Tenplay continued to produce remarkable growth in online catch-up viewing and live streaming, while Ten cemented its position as the leading free-to-air network across social media,” he said.

“Tenplay is already on 12 distribution platforms – more than any other free-to-air network’s online catch-up service – and we will add another five in 2017. Also next year we will launch tendaily, a standalone, mobile-first website that will capitalise on the growing demand for short-form video content.”

Network Ten Chief Content Officer, Beverley McGarvey, said: “In 2016 we continued to invest in fresh and innovative prime time content, launching the critically acclaimed Australian Survivor, the fresh new drama The Wrong Girl and a new season of the much- loved Offspring.

“We have also grown audiences across some of our most popular shows, including I’m A Celebrity… Get Me Out Of Here!, KFC Big Bash League, Gogglebox and Have You Been Paying Attention?.

“Our established key hits such as MasterChef Australia, I’m A Celebrity…Get Me Out Of Here!, The Bachelor Australia, The Bachelorette Australia, The Project, Family Feud, Shark Tank and The Living Room have continued their strong performance this year and will all return in 2017,” she said.

Reporting on its multichannels Ten noted that ONE was “the only commercial multi-channel to increase its prime time total people audience in 2016.”

Note: Prime Time shares reported for Ten are 18:00-22:30.

See Ratings Year 2016 to discuss these ratings numbers in the Media Spy forums.

Data © OzTAM Pty Limited 2016. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.