Telstra and FFA have done a deal for football rights
TELSTRA TO LAUNCH A-LEAGUE, SOCCEROOS LIVE STREAMING
By Lucas Radbourne-Pugh May 10 2018 11:41AM
Telstra and FFA have signed a five-year deal to live-stream A-League matches via their ‘My Football Live’ app.
Telstra customers - which currently have the ability to access live streams of AFL and NRL matches - will be able to stream the A-League live from the beginning of next season.
Telstra sub-licensed the digital rights from Foxsports and will broadcast every A-League match, in addition to “key” FFA Cup matches, select W-League games, as well as Matildas and Socceroos clashes as part of the deal.
The ‘My Football Live’ app is set to launch in June, where it will provide selected Socceroos content from the 2018 World Cup. As part of the deal, Telstra will become the Official Technology Partner of all FFA competitions.
FFA CEO David Gallop said the deal was one aspect of the governing body’s plans to drive greater engagement in Australian football.
“Our media rights strategy was to deliver content to as many Australians as possible anywhere, anytime and this new partnership with Telstra delivers on that commitment, helping us offer many more people the chance to watch the Hyundai A-League, Westfield W-League, the FFA Cup and our national teams live,” Gallop said.
“As we saw with Riley McGree’s scorpion kick, the Hyundai A-League can produce moments that generate millions of views globally.
“And with women’s football the fastest growing part of the game, fans will now have the new option of watching the Westfield Matildas and Westfield W-League on the move through Telstra.
“This is the first of a range of innovations FFA is working on for next season.”
The App will be free to download and free to access for all Telstra customers, with live matches being unlocked via the Telstra Live Pass. Non-Telstra customers can purchase a $99.99 annual Live Pass, $16.99 monthly Live Pass or $4.99 weekly Live Pass.