Are they going to keep the number of stores going? I can see a few stores up in the Upper Hunter closing down, even though they seem to always have people in there. 
I knew this was going to happen. I saw this coming. Glad to know I was right on the money. 
Still sad though to see The Reject Shop go.
And The Reject Shop is a good name? 
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Perhaps this explains why the building of the new Reject shop down the road is taking so long. It may open as dollarama
I mean, it really isn’t that bad. It makes absolute business sense to standardise the branding, plus I do think The Reject Shop can carry some level of connotation.
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The Reject Shop in Werribee has been closed the last couple of months, and has been refurbished and rebranded as Dollarama.
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Not sure on this one. What will Dollarama have that will be so different from Kmart or BIGW etc?
I was in TRS the other week for the first time in about 20 years and I noticed all weird Chinese branded imported shit, like Colgate toothpaste but with Chinese text on it and so on.
I didn’t really feel like they had anything that I couldn’t already get from the above two players.
The Reject name is iconic.
I don’t think it’s a good move. But I understand why they want to rebrand.
Always remember these adds from the 90s.
They probably need a name change, refresh etc to bring new customers.
TRS is seen as lower class by many so don’t shop there. Not that Dollarama sounds much better but if they get the marketing right they might get more posh people through the doors lol
I would assume it’s market research on people who are otherwise offput by the “Reject Shop” brand - similar reason that “Not Quite Right” just insisted on being “NQR” stores and downplaying what the letters mean. “Reject” sounds actively bad, not just cheap.
I don’t imagine it working - Kmart’s volume already undercuts most of their ability to be lower priced, and their location choices don’t seem to be all that smart, they seem to try and be in big shopping centres, putting them in direct competition.
Dollarama might have a high operating margin in Canada but that will be hard to replicate here. Everything from wages, lease costs, taxes, freight, is much higher here.
Wages and Freight costs will be a killer here. Staff cost double here and freight many times over. TRS has a very tight margin, something like 0.3% on nearly $900m revenue.
“You can Re-Anything at The Reject… Shop.”
From 1989.
This. Only in Australia would we have a name like The Reject Shop.
Snobs. But they’ll all flock to Kmart like the psychopaths they are.
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Many avoid both and don’t buy rubbish that just ends up as landfill.
I go the Reject Shop for cheaper consumables like lunch box stuff and cleaning stuff.
But thats the thing, It’s known as a $2.00 shop. That’s why it’s been successful all these decades. Don’t try to be something you’re not.
i go into TRS for 3 things and they are all imported - Bluebird Chips from NZ, Polo Mints and PG tips from the UK.
Polo and PG tips can be brought at woolies but its way cheaper at the reject shop
It’s called parallel imports. Aldi often does that with some Nestle-branded sweets imported from Britain.
Won’t it be similar to the difference between The Reject Shop and Kmart or BIGW? I wouldn’t really pick them as comparable stores?
TRS/Dollarama and Kmart are way different.
TRS has branded products, Kmart leans very much towards the Anko brand.
What Dollarama seems to be doing is having Dollarama house brands replace the existing TRS brands and any branded stuff they currently have. Thus why Dollarama seems to be competing with Kmart, at least in the media’s eyes.
It may test this country’s sycophantic love affair with Kmart but I suspect they’ll fail that test.