Another day, another new logo. Suncorp recently introduced a new logo on its websites, that will be rolled out across the company.
With the sun at its core, our new logo represents our history and marks our ambition to create a better today for all Australians.
You’ve seen it first on our websites, and soon in our stores. You can also expect to see the new logo appear on other communications from us in the coming weeks and months.
I guess that means it doesn’t just appear to be on the Corporate side of stuff, I saw this announced months ago, and am still skeptical about it. Odd choice of font and a odd gradient circle for the Sun. Wonder what most people will think.
The cheap home brand bread at Coles and Woolworths is, I think, poor quality. It never feels fresh and it’s the smaller size loaf. I always pay more for bread that feels fresher and I get the larger loaf.
Makes sense considering Suncorp has just had a massive internal re-shuffle that involved a scale back of it’s business outside of QLD and the mass branch closures that followed as a result.
Looking at it again just recently, it’s starting to grow on me a bit with the gradient being unified with the green banner which looks like it’s resembling the rising sun, and the pairing of colours and text in the applications aren’t too bad either. Suncorp’s new look and logo won’t bother me that much in my everyday living, as I bank with Bankwest in WA which is affiliated with Commonwealth Bank.
Big risk for BIGW here. Guy Russo has 18 months on BIGW who are starting their fourth or fifth transformation right about now. Woolworths have screwed themselves big time with no option to fix it due to excessive lease liabilities, not to mention a massive distraction for the WOW group.
I think they are going to need to cut the store network dramatically, cutting 50 odd poor performing stores would benefit all three players but someone has to move, Guy was pretty upfront that there is not room for 3 players all in their current forms. Would be a cheaper option for Woolworths to avoid the large closing down bill.
A couple of comments mention that there’s still Safeway stores elsewhere, but given the article quotes Woolies staff and managers, I’m not sure how accurate they are.
I mentioned before Safeway near my workplace (at North Blackburn Square) changed to Woolworths last year. Much of the store decor is still stuck in the 90s, although since the start of this year, six new self-serve checkout machines were installed to replace some manual checkouts.
They keep chopping and changing everything lately. Coke Life branding was dropped in favour of Coke Stevia and now Coke Zero becomes Coke No Sugar. They don’t really give these things a chance to bed in properly and it makes them look really desperate.
That difference in packaging between Coke and Coke No Sugar is really subtle and leads to confusion in shops.