Friday 27 May -
Matt Shirvington is hosting with Nat this morning.
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Thats a nice backdrop they have composed for that segement.
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I liked the one used this morning when they were talking to Dr Keith Suter as well.
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That’s it. It was animating as well.
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That looks awesome. Would be great as part of a news package.
I wonder if we are seeing some of these as part of Sean’s influence with the presentation. Seems the daggy screen story graphics might be on the way out?
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They look cheap. Very busy and distracting, and the lens flares / light leaks look like something out of 2010.
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Cringe
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If it was Karl and Ally I think you’d probably be laughing your head off 
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Oh sorry David and Sylvia instead 
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An article written by Seven seems like total fiction to me. I would not be counting people who watch a 13 second video on social media as a viewer, but that what Seven seems to be doing.
Also claiming that the show has increased its audience share is not the same as increasing the number watching if the competition is rating lower as well.
Meanwhile The Australian has an article that better reflects the real situation.
According to official OzTAM data stretching back to 2012, and exclusively obtained by The Australian , Seven’s Sunrise and Nine’s Today have both lost massive chunks of their audiences over the past decade – and those eyeballs are never coming back, at least not in the “traditional viewing” sense.
In 2012, Sunrise enjoyed an average weekday viewership of 364,445 across the five major capital cities, while Today drew 334,954.
In 2021, the average weekday metro audience of Sunrise was 260,650, down 28 per cent from a decade earlier. On Today , its average audience in 2021 was 219,032, a 35 per cent drop since 2011.
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Further to the article in the Australian on the fall in breakfast ratings
https://radioinfo.com.au/news/breakfast-television-loses-radio-ratings/
In 2021, the average weekday metro audience of Sunrise was 260,650 people and Today had an average audience of 219,032.
These are national figures, all the tv viewers watching the show around the country. Not just one capital city.
By comparison, ratings survey 3 cume figures released yesterday show Kyle & Jackie O on KIIS 106.5 have 648,000 listeners in Sydney. About 400,000 people more people in Sydney than the whole country’s audience for the tv breakfast shows.
The article isn’t correct though as the audience of 260,650 isn’t a national figure, rather it is a 5-city number. However, the comparison between breakfast TV and radio is interesting.
Across the country, each of the top 20 radio breakfast shows on their own out-rate the total national reach of the tv breakfast programs.
Make that “out-rate the total 5-city metro reach of the tv breakfast programs”.
Also worth noting the TV ratings are an average not the total viewing audience across each morning which would be significantly higher.
Yeah but for radio you can just chuck it on in the car while for TV you have to sit down and watch it.
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There are more options to watch in the morning on TV, than in the car, so hence with Radio ratings are higher