They’re not claiming it’s live. They are saying “watch it live” as in live at 7:30pm and not recorded later or on 7plus.
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It’s still a ridiculous statement for them to be making.
You don’t see MAFS or Survivor going “Watch it live at 7/7.30”.
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It’s just a different advertising strategy. There’s nothing wrong with it.
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I see what they are getting at (drive real time/linear watching and social conversation) but I think the terminology is wrong.
Maybe something like “Watch it with Australia at 7:30 or anytime on 7+” (ignoring timezones and the fact it’s also 3rd in its slot).
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A crush by Nine and as Married builds towards its usual Sunday 1m metro, things will only get worse for others, save for ABC’s dramas and 10 doing pretty good with Survivor.
Looking like Idol is DOA and outside Sundays with that big 7pm Seven News lead-in (we already saw it drop that low last week) could see it collapse to 300k consistently or lower. Seven abruptly bumped Ultimate Tag which got down to high-200k IIRC. It’ll be a bit of pain before the AFL, which probably won’t be a complete saviour either, until one of Seven’s more proven raters returns.
Meanwhile, 7Bravo (still early days yes) not looking good at all, also possibly to blame for taking away simialrly targetted 7flix also struggling more than usual. Sundays against big reality are always tough for m/c though, as seen by Nine’s also and across the board (but 9Life and even 9Rush comparatively look solid at least).
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And to totally confuse the situation the promos that say watch it live now also instruct viewers to stream from the start - ie watch the shows that they missed when they didn’t follow the instruction to watch live.
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You gotta hand it to Channel Nine - to be able to attract over 800,000 viewers every night for a non sports show four nights a week is outstanding.
Meanwhile the 6.30 Project can only attract 31,000 viewers in Sydney? Ouch!!
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maybe the “stream from the start” is in response to 9Now’s “start over”. Just pointing out the functionality 7plus does not have
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Nine had a rare win in all markets last night doing best in Brisbane - 16 points ahead.
Outside the top 20 included
| 21 | Seven | BATHURST 12HR-DAY |
| 22 | Nine | WEEKEND TODAY - SUNDAY |
| 26 | SBS | SBS WORLD NEWS |
| 31 | 10 | NCIS: HAWAII RPT |
| 34 | SBS | STONEHENGE: THE NEW REVELATIONS RPT |
| 39 | SBS | MYSTERIES FROM THE GRAVE: TITANIC RPT |
| 43 | Seven | WHAT THE KILLER DID NEXT |
Lead ins
| Sydney | ||
|---|---|---|
| 11 | Seven | SYDNEY WEEKENDER |
| 17 | Nine | TERRITORY COPS |
| Melbourne | ||
|---|---|---|
| 11 | Nine | POSTCARDS |
| 12 | Seven | BORDER SECURITY - AUSTRALIA’S FRONT LINE (R) |
| Brisbane | ||
|---|---|---|
| 12 | Seven | WEEKENDER |
| 14 | Nine | MY WAY |
| Adelaide | ||
|---|---|---|
| 8 | Seven | SOUTH AUSSIE WITH COSI |
| 11 | Nine | HELLO SA |
| Perth | ||
|---|---|---|
| 10 | Seven | CARAVAN & CAMPING WA |
| 30 | Nine | TERRITORY COPS |
Weekend Sunrise was 60k ahead of second-placed Weekend Breakfast with Weekend Today 10k further back.
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Sunday was Idol’s big chance to boost its ratings. 7pm start with a 860k lead in and up against just one reality show at that time. Peak audience shows that +800k were watching the start of the show but clearly there was a major switch off or channel change. It was possibly the weakest episode so far last night as well, with a very slow start - stuffing around with a koala.
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Except that’s a lie. They didn’t. They were only over 800,000 for the debut episode last week on Monday and now this week on Sunday. Every other day was below that mark.
Are you suggesting that people are switching off Idol because the auditions are not live? I really don’t think so. A lot has been written about Australian Idol in the past week and most critics suggest it’s because it just looks like an outdated concept.
Maybe reboots work in America or Britain but they don’t often work in Australia. It has a lot to do with Australian television networks being greedy and producing bloated reality shows with extra long episodes and extra long series. The audience gets sick of them and then can’t be bothered investing huge amounts of time in them again.
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7 would be happy to see a small increase for Idol and the direct News lead-in would have helped. I reckon it would be peak higher if the episodes weren’t so long. Last night’s episode went for almost 2 hours. You can only sit through auditions for so long - I find in the last 30 minutes my attention drifts off.
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I very much doubt that.
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They would be unhappy that week on week it’s improved? Ok…
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Oh yes, it is a lie. Married At First Sight only attracted 790,000 on Wednesday. What a shocker they had that night.
Let me correct that for you JBar.
You gotta hand it to Channel Nine - to be able to attract over 790,000 viewers every night for a non sports show four nights a week is outstanding.
Meanwhile the 6.30 Project can only attract 31,000 viewers in Sydney? Ouch!!
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Wrong again. Wednesday was bang on 790,000 and not over. Thursday was 704,000 which is way under. Please check your facts before trying to rewrite history.
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Guess the question is, is there anything that can take on Married at First Sight (or even, dare I say, beat it)?
As I’ve said before, if Seven had considered the possibility of airing Idol auditions over Summer we’d be well into the performance shows by now and surely with that momentum built during Summer that would be a better chance to go up against Married/Survivor?
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Ten tried that in 2019. They started I’m a Celebrity the night before the Australian Open started. It did well against the tennis, but then lost a chunk of their viewers afterwards when MAFS (and to a lesser extent MKR) returned.
It then finished at the start of MAFS’ fourth week IIRC, and their following Q1 shows all bombed hard.
Don’t think it would work.
Also, a very achievement, but MAFS audience last night was up slightly year on year. Last year’s episode did 825,000, so last night’s episode was up 9,000 on last year. Quite impressive.
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It was only on 4 nights last week? 
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