It appears so, looking forward to the end of the year when Seven and Nine PR teams post press releases saying that they are Number 1, we just have to play a guessing game about which one is correct.
I think that the network and channel % really tells which network is actually leading the ratings. Also why get rid of multichannel and subscription data?
Agreed
Also the 5 City data was useful for checking which shows were being watched in certain cities, as well as how AFL and NRL programs were rating, breakfast programs, and local Sunday shows. Would of also been useful for those looking to purchase ad space on tv.
Also do we really lose the week on week ratings report? If so it will be even harder to workout who is really number 1.
While the data in the new report does help give a national total, the city breakdown and percentages also helped provide a more detail breakdown of the data. Now some dayās the ratings will be easy to predict (i.e., MAFS is Number 1 again, 10 underperforming, AFL Grand Final highest rating program, etc)
One thing we probably know for sure is that Rick and Sue are smashing Nine News Perth every night at 6pm in the ratings .
Day one of the new ratings report. And no one here likes it. Booo hisss to oztam. Bring back thw old ratings report. I canāt believe we are all agreeing to something in here. Is that a first? Lol.
So pretty much only Seven, Nine, 10, ABC, SBS, Foxtel and advertising agencies/media buyers will have access to all the old metrics (like shares, metro broadcast average rankings, market splits, etc) at 8:58am daily now?
While everybody else can suck eggs!
I hope the networks are more forthcoming in media releases, unless theyāve agreed/been told they canāt supply more info externally.
looks like weāre back to the old days pre-internet where media is only drip-fed some very basic ratings information ā really only enough to fill a weekly paragraph in the newspaper in those days. But even then, channel shares were (sometimes) given. And I guess this is what ozTAM and the networks (which own OzTAM) wantā¦ less public scrutiny of their (declining) figures.
Yes, given the wide variations for news and other programming between cities, Iām not sure how this will work for advertisers who presumably now canāt make as much of an informed decision. Maybe works better that way for those selling the advertisingā¦ national average hides under performing markets.
Just a note to say that I (quickly) converted the VOZ data to a table format to fit our forum because I think it is easier to read and quote than a pdf presentation. May tweak the presentation going forward.
Also, I think it would be less āconfusingā for many if the peak and average were in different ranked tables.
For example, Iām sure Bunningsā (one of Nineās major sponsors for the Australian Open) agency wouldāve known how many viewers in Sydney in 16-39s in Males were watching the Aus Open final (average) hours agoā¦
So would Seven, Nine, 10, ABC, SBS, Foxtel and any other OzTAM or RegionalTAM proper subscriber ($).
Just remember though, itās now VOZ (not the old just OzTam and RegionalTam combined), which is different metrics, such as de-duplicated data in āspillā markets and ārest of Australiaā estimate (such as Darwin for example - which would be higher in events like major sport vs a general program like Bold and Beautiful). Plus the figure also includes bvod (live stream and on demand stream)
So if you know the regional broadcast audience or take a guess, you also have to take a guess and subtract the ārest of Australiaā data as well, to come up with a metro broadcast, as well as subtracting the bvod or vice-versa.
It honestly makes them look even worse.
Seems like the reach is substantially higher than the audience for most of their listings on this report - which could indicate that viewers are literally tuning them off.
This is where the whole āreachā metric becomes clouded, because thereās literally flicking channels to find a show and viewers might be sampling each for more than 1min (they will be counted) vs actually sticking with a show for say 15min, or half an hour before changing again to a favourite show for an hour or two.
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