Sunday 22 January 2023

It got less than half of the audience who watched the night match, by my estimate.

Interesting points but shows like The Project are not cheap to produce and need to rate higher than Sunday nights figures to justify the cost

If the program attracts advertisers and it’s more than it costs to produce, then that justifies the cost. It has been noted in the past that The Project has always attracted premium advertisers.

2 Likes

How much does the project cost per hour? and how much does 5 editions of 9 news cost?

How much revenue do each book?

Who are the premium advertisers it attracts?

Upmarket car brands, travel destinations and designer brand clothes and colognes, just off the top of my head. Watch the show and you’ll see.

3 Likes

Do you know how much it costs versus how much revenue it attracts?

Are you aware of the demographic performance that advertisers are buying? Advertisers aren’t looking at total people to buy ad space.

Costs for such a program are aggregated across the year. If it costs $12 million to produce annually and books $15m in revenue across the year then it is profitable.

Are you aware of these metrics before you post your inane and uninformed rantings.

5 Likes

THANK YOU!!!

Update due to OzTAM data error

Five City Metro, 6pm-12am, Total People

Network

Overnight
ABC
13.1%
ABC K/P
2.1%
ABC Me
0.3%
ABC News
2.2%

ABC TTL

17.8%
Seven
16.5%
7Two
2.6%
7Mate
3.1%
7Flix
1.6%
7Bravo
1.3%

Seven TTL

25.1%
Nine
26.9%
9GO!
2.1%
9GEM
2.1%
9Life
2.0%
9Rush
1.6%

Nine TTL

34.8%
10
7.7%
10 Bold
2.4%
10 Peach
2.4%
10 Shake
0.8%

Ten TTL

13.2%
SBS
4.5%
Viceland
1.2%
SBSFood
1.0%
NITV
0.3%
World Movies
1.8%
WorldWatch
0.1%

SBS TTL

9.1%

Top 20 Programs - Free-to-Air - Overnight Figures - Total People

Rank Program Network 5 city Sydney Melbourne Brisbane Adelaide Perth
1 SEVEN NEWS - SUN Seven
801,000
212,000
238,000
134,000
114,000
103,000
2 NINE NEWS SUNDAY Nine
746,000
228,000
280,000
117,000
76,000
44,000
3 ABC NEWS SUNDAY-EV ABC TV
532,000
159,000
154,000
86,000
58,000
75,000
4 2023 AUSTRALIAN OPEN D7 -NIGHT SESSION 2 Nine
517,000
132,000
237,000
60,000
48,000
39,000
5 2023 AUSTRALIAN OPEN D7 -NIGHT Nine
509,000
146,000
206,000
81,000
54,000
22,000
6 VERA RPT ABC TV
411,000
93,000
114,000
79,000
65,000
60,000
7 JOANNA LUMLEY'S UNSEEN ADVENTURES RPT ABC TV
368,000
99,000
91,000
62,000
61,000
55,000
8 2023 AUSTRALIAN OPEN D7 -NIGHT PRE MATCH Nine
354,000
161,000
193,000
9 2023 AUSTRALIAN OPEN D7 -LATE Nine
320,000
81,000
158,000
12,000
21,000
48,000
10 SEVEN'S CRICKET: BIG BASH LEAGUE - PERTH V MELB REN Seven
308,000
70,000
79,000
60,000
37,000
62,000
11 THE BACHELORS AUSTRALIA SUN 10
275,000
69,000
94,000
55,000
28,000
29,000
12 THE SUNDAY PROJECT 7PM 10
258,000
51,000
93,000
69,000
26,000
19,000
13 2023 AUSTRALIAN OPEN D7 -DAY Nine
249,000
57,000
98,000
41,000
25,000
28,000
14 SEVEN NEWS AT 5 Seven
234,000
73,000
62,000
42,000
43,000
14,000
15 WEEKEND SUNRISE - SUN Seven
208,000
61,000
53,000
42,000
25,000
27,000
16 10 NEWS FIRST SUN 10
208,000
44,000
64,000
43,000
33,000
25,000
17 WEEKEND TODAY - SUNDAY Nine
169,000
50,000
52,000
38,000
19,000
10,000
18 ANTIQUES ROADSHOW-EV ABC TV
169,000
45,000
50,000
28,000
22,000
23,000
19 10 NEWS FIRST SUN 6PM 10
162,000
42,000
53,000
36,000
18,000
14,000
20 THE SUNDAY PROJECT 6.30PM 10
156,000
31,000
58,000
36,000
16,000
14,000

:warning: Reminder: Our agreement with OzTAM does not allow posting of ratings for programs outside this post.

Top 5 Programs - Free-to-Air - Overnight Figures - 25-54

Rank Program Network 5 city Sydney Melbourne Brisbane Adelaide Perth
1 NINE NEWS SUNDAY Nine
210,000
68,000
73,000
37,000
19,000
13,000
2 2023 AUSTRALIAN OPEN D7 -NIGHT SESSION 2 Nine
195,000
46,000
97,000
29,000
12,000
12,000
3 SEVEN NEWS - SUN Seven
195,000
53,000
52,000
27,000
35,000
28,000
4 2023 AUSTRALIAN OPEN D7 -NIGHT Nine
195,000
50,000
87,000
38,000
14,000
6,000
5 THE BACHELORS AUSTRALIA SUN 10
140,000
41,000
55,000
20,000
12,000
12,000

Top 5 Programs - Free-to-Air - Overnight Figures - 18-49

Rank Program Network 5 city Sydney Melbourne Brisbane Adelaide Perth
1 2023 AUSTRALIAN OPEN D7 -NIGHT SESSION 2 Nine
169,000
41,000
84,000
25,000
9,000
11,000
2 2023 AUSTRALIAN OPEN D7 -NIGHT Nine
167,000
43,000
77,000
34,000
11,000
2,000
3 SEVEN NEWS - SUN Seven
155,000
44,000
42,000
24,000
26,000
19,000
4 NINE NEWS SUNDAY Nine
151,000
46,000
54,000
32,000
10,000
8,000
5 THE BACHELORS AUSTRALIA SUN 10
109,000
27,000
44,000
20,000
9,000
10,000

Top 5 Programs - Free-to-Air - Overnight Figures - 16-39

Rank Program Network 5 city Sydney Melbourne Brisbane Adelaide Perth
1 2023 AUSTRALIAN OPEN D7 -NIGHT Nine
105,000
27,000
54,000
20,000
5,000
0
2 2023 AUSTRALIAN OPEN D7 -NIGHT SESSION 2 Nine
99,000
25,000
60,000
11,000
1,000
3,000
3 NINE NEWS SUNDAY Nine
82,000
28,000
32,000
17,000
2,000
3,000
4 THE BACHELORS AUSTRALIA SUN 10
66,000
17,000
30,000
11,000
2,000
5,000
5 SEVEN NEWS - SUN Seven
64,000
9,000
22,000
18,000
5,000
10,000

Top 20 Programs - Free-to-Air Multichannels - Overnight Figures - Total People

Rank Program Channel 5 city Sydney Melbourne Brisbane Adelaide Perth
1 BLUEY-AM ABC Kids/ABC TV Plus
108,000
22,000
38,000
26,000
9,000
13,000
2 BORDER SECURITY - AUSTRALIA'S FRONT LINE-EP.2 PM 7TWO
108,000
35,000
20,000
15,000
24,000
15,000
3 THE ADVENTURES OF PADDINGTON-AM ABC Kids/ABC TV Plus
106,000
31,000
34,000
11,000
14,000
16,000
4 PEPPA PIG-AM ABC Kids/ABC TV Plus
104,000
19,000
39,000
19,000
11,000
16,000
5 BORDER SECURITY - AUSTRALIA'S FRONT LINE-EP.3 PM 7TWO
97,000
35,000
15,000
15,000
18,000
14,000
6 INTERSTELLAR ELLA-AM ABC Kids/ABC TV Plus
96,000
24,000
31,000
18,000
8,000
15,000
7 MILO-AM ABC Kids/ABC TV Plus
92,000
21,000
34,000
13,000
11,000
14,000
8 PLAY SCHOOL-AM ABC Kids/ABC TV Plus
82,000
13,000
29,000
13,000
13,000
13,000
9 THE BIG BANG THEORY EP 4 RPT 10 Peach
78,000
22,000
18,000
18,000
9,000
12,000
10 BORDER SECURITY - AUSTRALIA'S FRONT LINE-PM 7TWO
74,000
21,000
16,000
12,000
16,000
8,000
11 HAPPY THE HOGLET-AM ABC Kids/ABC TV Plus
72,000
19,000
26,000
4,000
12,000
11,000
12 THE BIG BANG THEORY EP 3 RPT 10 Peach
72,000
22,000
14,000
21,000
8,000
7,000
13 ABC NATIONAL NEWS SUNDAY-EV ABC NEWS
69,000
17,000
28,000
12,000
6,000
6,000
14 NCIS RPT 10 Bold
68,000
21,000
18,000
13,000
9,000
6,000
15 THE BIG BANG THEORY EP 6 RPT 10 Peach
65,000
19,000
15,000
10,000
11,000
10,000
16 SPICKS AND SPECKS EP.2-EV ABC Kids/ABC TV Plus
63,000
18,000
22,000
13,000
4,000
6,000
17 THE BIG BANG THEORY EP 5 RPT 10 Peach
63,000
15,000
17,000
11,000
10,000
10,000
18 BEN AND HOLLY'S LITTLE KINGDOM-AM ABC Kids/ABC TV Plus
63,000
19,000
19,000
7,000
9,000
9,000
19 SEVEN'S CRICKET: BIG BASH LEAGUE - PERTH V MELB REN 7mate
62,000
0
62,000
20 HEATHROW: BRITAIN'S BUSIEST AIRPORT-PM 7TWO
62,000
20,000
7,000
17,000
9,000
8,000

Top 5 Programs - Free-to-Air Multichannels - Overnight Figures - 25-54

Rank Program Channel 5 city Sydney Melbourne Brisbane Adelaide Perth
1 THE ADVENTURES OF PADDINGTON-AM ABC Kids/ABC TV Plus
35,000
9,000
11,000
2,000
4,000
9,000
2 THE BIG BANG THEORY EP 4 RPT 10 Peach
34,000
6,000
8,000
6,000
6,000
10,000
3 THE BIG BANG THEORY EP 3 RPT 10 Peach
32,000
8,000
6,000
8,000
5,000
6,000
4 BLUEY-AM ABC Kids/ABC TV Plus
32,000
8,000
14,000
2,000
2,000
6,000
5 PEPPA PIG-AM ABC Kids/ABC TV Plus
32,000
7,000
14,000
1,000
3,000
7,000

Top 5 Programs - Free-to-Air Multichannels - Overnight Figures - 18-49

Rank Program Channel 5 city Sydney Melbourne Brisbane Adelaide Perth
1 THE ADVENTURES OF PADDINGTON-AM ABC Kids/ABC TV Plus
33,000
9,000
11,000
1,000
4,000
9,000
2 BLUEY-AM ABC Kids/ABC TV Plus
32,000
8,000
14,000
2,000
2,000
6,000
3 PEPPA PIG-AM ABC Kids/ABC TV Plus
32,000
7,000
14,000
1,000
3,000
7,000
4 INTERSTELLAR ELLA-AM ABC Kids/ABC TV Plus
31,000
9,000
10,000
1,000
2,000
8,000
5 MILO-AM ABC Kids/ABC TV Plus
29,000
7,000
13,000
1,000
3,000
5,000

Top 5 Programs - Free-to-Air Multichannels - Overnight Figures - 16-39

Rank Program Channel 5 city Sydney Melbourne Brisbane Adelaide Perth
1 BLUEY-AM ABC Kids/ABC TV Plus
26,000
7,000
14,000
1,000
1,000
4,000
2 PEPPA PIG-AM ABC Kids/ABC TV Plus
25,000
6,000
14,000
0
1,000
4,000
3 MILO-AM ABC Kids/ABC TV Plus
24,000
6,000
13,000
0
1,000
4,000
4 INTERSTELLAR ELLA-AM ABC Kids/ABC TV Plus
24,000
6,000
10,000
0
1,000
6,000
5 HAPPY THE HOGLET-AM ABC Kids/ABC TV Plus
23,000
6,000
11,000
0
1,000
4,000

Top 20 Programs - Subscription - Overnight Figures - Total People

Rank Program Network National
1 LIVE: BBL: SCORCHERS V RENEGADES FOX CRICKET
206,000
2 LIVE: BBL: SCORCHERS V RENEGADES FOX CRICKET
189,000
3 LIVE: THE BIG BREAK FOX CRICKET
175,000
4 LIVE: BBL: HEAT V STARS FOX CRICKET
153,000
5 LIVE: THE BIG BREAK FOX CRICKET
128,000
6 LIVE: BBL: HEAT V STARS FOX CRICKET
107,000
7 LIVE: BBL POST GAME FOX CRICKET
101,000
8 LIVE: BBL POST GAME FOX CRICKET
83,000
9 LIVE: B4 THE BASH FOX CRICKET
81,000
10 OUTSIDERS Sky News Live
46,000
11 LIVE: NFL: CHIEFS V JAGUARS ESPN
45,000
12 BBL MINI: HEA V STA FOX CRICKET
45,000
13 BBL MINI: STR V SCO FOX CRICKET
44,000
14 BBL MINI: SIX V THU FOX CRICKET
41,000
15 LIVE: NFL: EAGLES V GIANTS ESPN
40,000
16 OUTSIDERS Sky News Live
39,000
17 TOP GUN: MAVERICK Movies Hits
36,000
18 WOMEN'S ODI MINI AUS V PAK FOX CRICKET
33,000
19 SELLING HOUSES AUSTRALIA Lifestyle Channel
30,000
20 PEPPA PIG Nick Jr.
29,000

Top 20 Programs - Subscription - Overnight Figures - 25-54

Rank Program Network National
1 LIVE: THE BIG BREAK FOX CRICKET
83,000
2 LIVE: BBL: SCORCHERS V RENEGADES FOX CRICKET
79,000
3 LIVE: BBL: SCORCHERS V RENEGADES FOX CRICKET
78,000
4 LIVE: BBL: HEAT V STARS FOX CRICKET
62,000
5 LIVE: THE BIG BREAK FOX CRICKET
52,000

Top 20 Programs - Subscription - Overnight Figures - 18-49

Rank Program Network National
1 LIVE: THE BIG BREAK FOX CRICKET
69,000
2 LIVE: BBL: SCORCHERS V RENEGADES FOX CRICKET
66,000
3 LIVE: BBL: SCORCHERS V RENEGADES FOX CRICKET
63,000
4 LIVE: BBL: HEAT V STARS FOX CRICKET
50,000
5 LIVE: THE BIG BREAK FOX CRICKET
45,000

Top 20 Programs - Subscription - Overnight Figures - 16-39

Rank Program Network National
1 LIVE: BBL: SCORCHERS V RENEGADES FOX CRICKET
29,000
2 LIVE: THE BIG BREAK FOX CRICKET
25,000
3 LIVE: BBL: SCORCHERS V RENEGADES FOX CRICKET
23,000
4 LIVE: BBL: HEAT V STARS FOX CRICKET
19,000
5 LIVE: BBL POST GAME FOX CRICKET
15,000

Data © OzTAM Pty Limited 2023. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. “Overnight” figures include “Live” (programs broadcast during the 2am-2am broadcast day) and “As Live” (programs recorded and then watched within the same broadcast day). “Consolidated” figures include Live, As Live and “Time Shift” (programs recorded and then watched within seven days of the initial broadcast).

There were very significant increases across the board, so I decided to leave the original numbers posted, otherwise the immediate discussion would be out of context.

1 Like

Absolutely material lifts in figures with the correction. Seven and Nine lifts were higher meaning their shares increased at the expense of the other three.