Sully:
Sure, last night was terrible, but I think Seven knew that was going to happen and the programming was of course intentional. Well, TBF, it is the traditional Easter non-ratings (out of survey), whether their rivals also recognise that still or not
By not scheduling new content, Seven are being left behind by their competitors; Nine and 10 both with new content, Seven can’t afford rely on old habits.
It’s not new territory for Seven though to come third on a Sunday night this year. This would be the fourth time I think, only this time it is second to 10 instead of ABC.
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Sully:
OzTAM’s official 2023 calendar, with the blue shading representing the traditional ‘non-survey’ weeks, I’m presuming they still do this (even though some networks don’t) for ad trading/lower rate purposes with historically significantly lower audiences during these periods, though not always:
OzTAM only really recognises “non ratings” weeks as a fairly arbitrary legacy custom. The networks are not obliged to observe those dates, and take the risk that if they do drop the ball during that time that rivals may pounce, and viewers clearly don’t give a rats, regardless.
2 out of 12
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scott
April 3, 2023, 3:03am
43
So which Celebrities would you say hold great appeal to a Sydney audience?
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I think MAFS’s record ratings (for the season) last night says it all. If you program well, people will come. Historically networks have programmed sub-par content for non-ratings, hence the drop in viewers. That’s my take on it anyway.
3 Likes
I don’t know, I don’t live in Sydney. But the other 10 “celebrities” are not particularly tied to belonging to Melbourne, although I believe the boxer and the pastry chef are from Melbourne. And in past years they have had NRL players who are probably more Sydney-aligned than elsewhere.
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Domenica, Liz and KAK all live in Sydney.
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This Sunday audience numbers for 10 were impacted in Melbourne by the lead in from the local Grand Prix and a local news bulletin while Nine in Sydney got a boost from NRL in the afternoon leading into prime time.
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How is Hellier classified as an “AFL bloke”? He was co-host of Rove Live and The Project for the best part of 20 years so has a national profile. His only connection to AFL was hosting “Before The Game” when 10 had AFL rights.
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I think “AFL bloke” was a reference to the former AFL player
3 Likes
scott:
A bit crazy for Ten to launch Celebrity up agains the MAFS reunion.
It is a wasted opportunity as the opening numbers could have been so much higher and I think perhaps they miscaluculated and thought that MAFS was finished last week.
10 had it’s highest share of the year and you’re still not happy?
As much as i dislike Married at First Sight, i can be happy that it reached the magic million mark, an achievement we haven’t seen in a while outside of sports. So congrats to both Nine and 10.
2 Likes
EntertainingAus:
The problem 7 now have is their rivals are programming first-run content in non-ratings, and 7’s old school approach of programming sub-par content in primetime is creating a stink around their brand. To the average viewer, it just looks like 7’s cupboard has nothing worth watching - not something you want to be known for.
Continuing on with the theme of the day, isn’t the bolded bit more of a ‘Media Spy bubble’ perception rather than a view that ‘average viewers’ have? At the end of the day (as you mentioned), viewers will watch the shows they want to watch and networks become the beneficiaries and victims of that. Like Nine and 10, Seven have experienced both extremes of the pendulum at different times.
2 Likes
As we’ve seen with 10, people are less likely to experiment with a network that has become known as a basket case at a particular point in time. There are plenty of programs on 10 that I’m sure would rate higher if they were on 9 or 7. 9 Perth is another great example of this.
2 Likes
I notice that ABC News’ telecast of Weekend Breakfast made three entries in the multichannel top 20: Early (first time this year), main show, and 10am (after Insiders finished in the eastern states).
That should be:
Sunday Afternoon NRL recorded a Live BVOD Audience of 29,000 (+45% YoY)
3 Likes
Five City Metro, Consolidated 7 Days, Total People
Network
Consolidated
ABC 11.2%
ABC K/P 1.7%
ABC Me 0.5%
ABC News 1.6%
ABC TTL
15.0%
Seven 13.3%
7Two 1.9%
7Mate 2.0%
7Flix 1.0%
7Bravo 0.7%
Seven TTL
19.0%
Nine 30.6%
9GO! 2.1%
9GEM 1.1%
9Life 1.6%
9Rush 1.1%
Nine TTL
36.5%
10 17.3%
10 Bold 2.4%
10 Peach 2.1%
10 Shake 0.6%
Ten TTL
22.3%
SBS 4.0%
Viceland 1.5%
Food 0.9%
NITV 0.3%
World Movies 0.6%
WorldWatch 0.0%
SBS TTL
7.3%
Top 20 Programs - Free-to-Air - Consolidated ranked on Increase - Total People
Rank Program Network Consolidated Overnight Increase Inc %
1 I'M A CELEBRITY...GET ME OUT OF HERE! - WELCOME TO 10 679,000
596,000
83,000
13.9%
2 I'M A CELEBRITY...GET ME OUT OF HERE! - OPENING NIG 10 639,000
560,000
78,000
14.0%
3 MARRIED AT FIRST SIGHT -THE FINAL DINNER PARTY Nine 1,153,000
1,076,000
77,000
7.2%
4 DEATH IN PARADISE-EV ABC TV 583,000
513,000
70,000
13.7%
5 BLUEY-EV ABC K/P 121,000
58,000
64,000
109.7%
6 BLUEY-AM ABC K/P 177,000
117,000
60,000
50.8%
7 CLOSE TO ME-EV ABC TV 155,000
107,000
48,000
44.8%
8 PEPPA PIG-AM ABC K/P 126,000
93,000
33,000
35.6%
9 60 MINUTES Nine 571,000
538,000
33,000
6.1%
10 FBI LATE RPT 10 106,000
78,000
27,000
35.2%
11 PEPPA PIG-PM ABC K/P 61,000
37,000
24,000
65.6%
12 NCIS: HAWAII RPT 10 169,000
145,000
24,000
16.5%
13 PJ MASKS-PM ABC K/P 77,000
57,000
20,000
34.2%
14 NELLA THE PRINCESS KNIGHT-PM ABC K/P 52,000
34,000
18,000
53.4%
15 HEY DUGGEE-AM ABC K/P 114,000
98,000
16,000
16.3%
16 LITTLE LUNCH-AM ABC ME 19,000
4,000
15,000
354.7%
17 BING-AM ABC K/P 63,000
48,000
15,000
30.5%
18 TWIRLYWOOS-PM ABC K/P 41,000
27,000
14,000
50.2%
19 MRS. BROWN'S BOYS-PM Seven 60,000
46,000
13,000
28.5%
20 CODE 1: MINUTE BY MINUTE Seven 118,000
105,000
13,000
12.5%
Top 20 Programs - Free-to-Air - Consolidated ranked on Consolidated - Total People
Rank Program Network Consolidated Overnight Increase
1 MARRIED AT FIRST SIGHT -THE FINAL DINNER PARTY Nine 1,153,000
1,076,000
77,000
2 SEVEN NEWS - SUN Seven 959,000
955,000
3,000
3 NINE NEWS SUNDAY Nine 851,000
850,000
2,000
4 I'M A CELEBRITY...GET ME OUT OF HERE! - WELCOME TO TH 10 679,000
596,000
83,000
5 I'M A CELEBRITY...GET ME OUT OF HERE! - OPENING NIGHT 10 639,000
560,000
78,000
6 ABC NEWS SUNDAY-EV ABC TV 605,000
601,000
4,000
7 DEATH IN PARADISE-EV ABC TV 583,000
513,000
70,000
8 60 MINUTES Nine 571,000
538,000
33,000
9 AUST FIA FORMULA ONE WORLD CHAMPIONSHIP 2023 - RA 10 493,000
489,000
5,000
10 AUST FIA FORMULA ONE WORLD CHAMPIONSHIP 2023 - PO 10 478,000
477,000
1,000
11 SEVEN'S AFL: SUNDAY AFTERNOON FOOTBALL Seven 379,000
376,000
4,000
12 THE SUNDAY PROJECT 7PM 10 376,000
375,000
2,000
13 AUST FIA FORMULA ONE WORLD CHAMPIONSHIP 2023 - PR 10 330,000
327,000
3,000
14 INSIDERS-AM ABC TV 310,000
310,000
0
15 NINE NEWS LATE -SUN Nine 277,000
276,000
1,000
16 10 NEWS FIRST SUN 6PM 10 265,000
265,000
0
17 THE SUNDAY PROJECT 6.30PM 10 260,000
259,000
1,000
18 AUST FIA FORMULA ONE WORLD CHAMPIONSHIP 2023 - PIT 10 241,000
239,000
3,000
19 SUNDAY AFTERNOON NRL LIVE Nine 204,000
203,000
0
20 WEEKEND SUNRISE - SUN Seven 200,000
200,000
0
Top 20 Programs - Subscription - Consolidated ranked on Increase - Total People
Rank Program Network Consolidated Overnight Increase Inc %
1 BLUEY CBeebies 18,000
0
18,000
2 BLUEY CBeebies 33,000
15,000
18,000
118.1%
3 BLUEY CBeebies 18,000
0
18,000
4 BLUEY CBeebies 12,000
0
12,000
5 LIVE: MOTORSPORT: F1: AUSTRALIA RACE - RED FLAG FOX SPORTS 506 413,000
402,000
12,000
2.9%
6 VANDERPUMP RULES FOX Arena 14,000
3,000
11,000
327.6%
7 BLUEY CBeebies 9,000
0
9,000
0.0%
8 NAKED AND AFRAID XL Discovery Channe 20,000
11,000
9,000
78.0%
9 EMILY THE CRIMINAL Movies Premiere 9,000
2,000
7,000
372.8%
10 PAW PATROL Nick Jr. 8,000
1,000
7,000
484.7%
11 90 DAY FIANCE: HAPPILY EVER AFTER? TLC 16,000
9,000
6,000
66.4%
12 JUDGE JUDY Real Life 11,000
5,000
6,000
122.2%
13 PARKS AND RECREATION FOX8 7,000
1,000
6,000
738.2%
14 WRESTLEMANIA 39 NIGHT 1 FOX8 6,000
0
5,000
2297.8%
15 THE TUNNEL FOX Sleuth 12,000
7,000
5,000
78.2%
16 GOOD BONES Lifestyle HOME 6,000
1,000
5,000
376.8%
17 LIVE: NETBALL: SUPER NETBALL: ROUND 3 VIX V GIA FOX SPORTS 505 28,000
23,000
5,000
21.6%
18 OUTBACK OPAL HUNTERS Discovery Channe 13,000
8,000
5,000
59.5%
19 PARKS AND RECREATION FOX8 5,000
1,000
5,000
821.9%
20 BELOW DECK FOX Arena 11,000
6,000
5,000
73.8%
Data © OzTAM Pty Limited 2023. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. “Overnight” figures include “Live” (programs broadcast during the 2am-2am broadcast day) and “As Live” (programs recorded and then watched within the same broadcast day). “Consolidated” figures include Live, As Live and “Time Shift” (programs recorded and then watched within seven days of the initial broadcast).
2 Likes
Some large catchup audiences for I’m A Celebrity. 10’s numbers adjusted for the late finish to the Formula One.
3 Likes
The season premiere of I’m a Celebrity hit 1 million mark after BVOD and timeshifting were added.
2 Likes
Five City Metro, Consolidated 28 Days, Total People
Network
ABC 11.3%
ABC K/P 1.9%
ABC Me 0.6%
ABC News 1.6%
ABC TTL
15.5%
Seven 13.0%
7Two 2.0%
7Mate 2.0%
7Flix 1.0%
7Bravo 0.7%
Seven TTL
18.8%
Nine 30.3%
9GO! 2.1%
9GEM 1.1%
9Life 1.6%
9Rush 1.1%
Nine TTL
36.1%
Ten 17.3%
10 Bold 2.3%
10 Peach 2.0%
10 Shake 0.6%
Ten TTL
22.3%
SBS 3.9%
Viceland 1.5%
Food 0.9%
NITV 0.3%
World Movies 0.6%
WorldWatch 0.1%
SBS TTL
7.3%
Top 20 Programs - Free-to-Air - Consolidated ranked on Increase - Total People
Rank Program Network Inc 8 - 28
Inc 1-28
Inc on
Inc on
1 BLUEY-EV ABC K/P 227,000
121,000
58,000
106,000
170,000
87% 292.9%
2 BLUEY-AM ABC K/P 258,000
177,000
117,000
81,000
140,000
46% 119.5%
3 I'M A CELEBRITY...GET ME OUT OF HERE! - WELCOME 10 701,000
679,000
596,000
22,000
105,000
3% 17.7%
4 MARRIED AT FIRST SIGHT -THE FINAL DINNER PARTY Nine 1,180,000
1,153,000
1,076,000
27,000
104,000
2% 9.7%
5 I'M A CELEBRITY...GET ME OUT OF HERE! - OPENING 10 657,000
639,000
560,000
19,000
97,000
3% 17.3%
6 DEATH IN PARADISE-EV ABC TV 609,000
583,000
513,000
26,000
96,000
4% 18.7%
7 PEPPA PIG-AM ABC K/P 169,000
126,000
93,000
43,000
76,000
34% 82.3%
8 CLOSE TO ME-EV ABC TV 180,000
155,000
107,000
25,000
73,000
16% 68.1%
9 SCHOOL OF ROARS-PM ABC K/P 80,000
36,000
33,000
44,000
47,000
123% 141.5%
10 60 MINUTES Nine 581,000
571,000
538,000
10,000
43,000
2% 8.0%
11 LITTLE LUNCH-AM ABC ME 42,000
19,000
4,000
23,000
38,000
123% 915.6%
12 FBI LATE RPT 10 114,000
106,000
78,000
8,000
36,000
8% 45.8%
13 PEPPA PIG-PM ABC K/P 68,000
61,000
37,000
7,000
31,000
11% 84.2%
14 THE ADVENTURES OF PADDINGTON-EV ABC K/P 111,000
91,000
83,000
20,000
28,000
22% 34.0%
15 HEY DUGGEE-AM ABC K/P 127,000
114,000
98,000
12,000
28,000
11% 28.7%
16 NCIS: HAWAII RPT 10 173,000
169,000
145,000
4,000
28,000
2% 19.0%
17 BEN AND HOLLY'S LITTLE KINGDOM-AM ABC K/P 77,000
54,000
53,000
24,000
25,000
44% 46.9%
18 CHARLIE AND LOLA-EM ABC K/P 37,000
21,000
14,000
16,000
23,000
79% 165.0%
19 NUMBERBLOCKS-EM ABC K/P 38,000
24,000
15,000
14,000
23,000
56% 148.5%
20 GINGER AND THE VEGESAURS-AM ABC K/P 95,000
77,000
73,000
18,000
22,000
23% 29.9%
Top 20 Programs - Free-to-Air - Consolidated ranked on Consolidated - Total People
Rank Program Network Inc on
Inc on
1 MARRIED AT FIRST SIGHT -THE FINAL DINNER PARTY Nine 1,180,000
1,153,000
1,076,000
27,000
104,000
2 SEVEN NEWS - SUN Seven 959,000
959,000
955,000
0
4,000
3 NINE NEWS SUNDAY Nine 851,000
851,000
850,000
0
2,000
4 I'M A CELEBRITY...GET ME OUT OF HERE! - WELCOME TO TH 10 701,000
679,000
596,000
22,000
105,000
5 I'M A CELEBRITY...GET ME OUT OF HERE! - OPENING NIGHT 10 657,000
639,000
560,000
19,000
97,000
6 DEATH IN PARADISE-EV ABC TV 609,000
583,000
513,000
26,000
96,000
7 ABC NEWS SUNDAY-EV ABC TV 605,000
605,000
601,000
0
4,000
8 60 MINUTES Nine 581,000
571,000
538,000
10,000
43,000
9 AUST FIA FORMULA ONE WORLD CHAMPIONSHIP 2023 - R 10 497,000
493,000
489,000
4,000
8,000
10 AUST FIA FORMULA ONE WORLD CHAMPIONSHIP 2023 - P 10 482,000
478,000
477,000
3,000
5,000
11 THE SUNDAY PROJECT 7PM 10 380,000
376,000
375,000
4,000
6,000
12 SEVEN'S AFL: SUNDAY AFTERNOON FOOTBALL Seven 379,000
379,000
376,000
0
4,000
13 AUST FIA FORMULA ONE WORLD CHAMPIONSHIP 2023 - PR 10 334,000
330,000
327,000
4,000
7,000
14 INSIDERS-AM ABC TV 310,000
310,000
310,000
0
0
15 NINE NEWS LATE -SUN Nine 277,000
277,000
276,000
0
1,000
16 10 NEWS FIRST SUN 6PM 10 265,000
265,000
265,000
0
0
17 THE SUNDAY PROJECT 6.30PM 10 260,000
260,000
259,000
0
1,000
18 BLUEY-AM ABC K/P 258,000
177,000
117,000
81,000
140,000
19 AUST FIA FORMULA ONE WORLD CHAMPIONSHIP 2023 - PI 10 242,000
241,000
239,000
0
3,000
20 BLUEY-EV ABC K/P 227,000
121,000
58,000
106,000
170,000
Top 20 Programs - Subscription - Consolidated ranked on Increase - Total People
Rank Program Network Inc 8 - 28
Inc 1-28
Inc on
Inc on
1 HEY DUGGEE CBeebies 42,000
0
0
42,000
42,000
2 BLUEY CBeebies 32,000
12,000
0
20,000
32,000
177%
3 BLUEY CBeebies 30,000
18,000
0
12,000
30,000
65%
4 BLUEY CBeebies 23,000
9,000
0
14,000
23,000
153%
5 HEY DUGGEE CBeebies 20,000
1,000
0
19,000
20,000
1462%
6 BLUEY CBeebies 20,000
18,000
0
3,000
20,000
15%
7 KIT & PUP CBeebies 19,000
0
0
19,000
19,000
8 BLUEY CBeebies 33,000
33,000
15,000
0
18,000
0% 118.1%
9 THE TUNNEL FOX Sleuth 21,000
12,000
7,000
9,000
14,000
75% 211.8%
10 LIVE: MOTORSPORT: F1: AUSTRALIA RACE - RED FLAG FOX SPORTS 506 416,000
413,000
402,000
2,000
14,000
1% 3.4%
11 MY WORLD KITCHEN CBeebies 17,000
4,000
4,000
13,000
13,000
322% 370.3%
12 VANDERPUMP RULES FOX Arena 15,000
14,000
3,000
1,000
12,000
7% 357.1%
13 NAKED AND AFRAID XL Discovery Channe 20,000
20,000
11,000
0
9,000
0% 78.0%
14 EMILY THE CRIMINAL Movies Premiere 11,000
9,000
2,000
1,000
9,000
14% 437.0%
15 COBRA BBC First 10,000
7,000
2,000
3,000
7,000
48% 315.1%
16 PAW PATROL Nick Jr. 8,000
8,000
1,000
0
7,000
0% 484.7%
17 BELOW DECK FOX Arena 13,000
11,000
6,000
2,000
7,000
17% 103.7%
18 90 DAY FIANCE: HAPPILY EVER AFTER? TLC 16,000
16,000
9,000
0
6,000
1% 68.4%
19 NRL MINI: RND5 CBY V NQL FOX LEAGUE 12,000
10,000
6,000
2,000
6,000
25% 106.4%
20 CORONATION STREET UKTV 21,000
18,000
15,000
3,000
6,000
15% 43.9%
Data © OzTAM Pty Limited 2023. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. “Overnight” figures include “Live” (programs broadcast during the 2am-2am broadcast day) and “As Live” (programs recorded and then watched within the same broadcast day). “Consolidated” figures include Live, As Live and “Time Shift” (programs recorded and then watched within seven days of the initial broadcast).
1 Like