Sports Broadcasting History

When Seven jointly held the AFL rights with Ten between 2007-11, I recall that some Brisbane Lions matches used to be shown into Sydney on Sunday afternoons at 1:00pm. One of those matches was against the Sydney Swans at the SCG in round 3, 2007.

Conversely, some Sydney Swans matches were also shown live into Brisbane on Sunday afternoons at 1:00pm during that period, the only time they weren’t shown is if either the Lions or Swans played in the 2:10pm match, which would naturally require them to be shown live into their respective markets.

Also, on days when Seven Melbourne televised a match involving either the Adelaide Crows or Port Adelaide, it would not be shown into either Sydney or Brisbane (instead it would be a match not involving either the Lions or Swans). Can anyone recall why this was the case?

Case/s in point:

  • Round 1, 2009: Seven showed a Foxtel match between Melbourne and North Melbourne live into Sydney and Brisbane, instead of the Port Adelaide vs Essendon match which was played at AAMI Stadium and started at 2:40pm local time.
  • Round 4, 2010: Seven showed a Foxtel match between Richmond and Melbourne live into Sydney and Brisbane, instead of the Geelong vs Port Adelaide match which was played at Kardinia Park and started at 2:10pm local time (was delayed by an hour in Melbourne).
  • Round 9, 2011: While Seven showed the Sydney Swans vs Hawthorn match (it was a Seven-produced match) live into Sydney, in Brisbane they showed a Foxtel match between Collingwood and the Adelaide Crows instead.
2 Likes

Hi Guys,

Watching the Stawell Gift this afternoon and watching youtube clips, I noticed that BTV 6 and HSV 7 used to do a co-production of the event pre aggregation.

Couple of Questions Spring up

When did the Co- Production stop for the Stawell Gift? Was it once aggregation happened?

What other Co-Production of Sporting event(ie Country Station with Metro Station but happy to accept 2 metro station in the same market) has there been?

Was the Stawell Gift only broadcast thru Victoria pre Aggregation and when did it go national?

Thanks

1 Like

Seven would never allow AFL to lead directly into news in Sydney. That’s the reason for the first game. Not sure about the others but if we could see the guide for that day, that would give us some clues.

Ten did it a couple of times too. It meant the same Foxtel-produced game was on FTA and Foxtel while the other FTA-produced game was either buried after midnight or not shown at all. Always used to cause outrage especially when it didn’t involve a local team.

1 Like

And still do it, the games on Seven don’t lead into the news, but if they do, they make sure to run it on 7mate.

1 Like

Here are 2 ads taken from the 1993 TFL grand final day program


7 Likes

A Seven Sport closer very much a product of its time…

Very ‘The Matrix’ inspired.

5 Likes

anyone have a pub near them that would have an aurora setup for cricket to show the sessions not shown in the local market?

There was a pub near me that had one

If you were in Sydney, Melbourne or Brisbane, the same result could be achieved with regional TV reception.

1 Like

I always had WIN-4 programmed into my parents’ TVs for that reason, even though we could pick up a watchable signal a quarter of the time.

1 Like

There is an AFL Grand Final commentator database on BigFooty with every Grand Final commentator listed from 1961 until 2020.

Interesting to note 1997 and 1998 used 3 PbP commentators plus a sharp shooter.

5 Likes

Found this (ten’s first coverage of footy) doing the State Game in 1988

4 Likes

Some more Channel 10 1980s footy coverage

5 Likes

Channel 10 VFA coverage

2 Likes

Nice find, haven’t seen that before, but not quite the first time 0-10 had Aussie rules coverage.

In 1988 they had the SANFL rights after bringing them across from ADS7 with the affiliation swap in December '87. As an aside, until the mid 1990s state of origin matches were conducted by the Australian National Football Council under the banner of the NFL (National Football League) so rights were often sold outside of the usual rights holders of the state leagues. Channel Nine broadcast the last State of Origin carnival for instance in 1988.

Back to 0-10, ATV originally broadcast VFL in the midd 1960s, but after a season or two switched to the VFA where they were permitted to broadcast live matches in their entirety of Sundays, until the mid 1980s. Commentators included Phil Gibbs, Rob Astbury, a former player by the name of Rex Hunt and some up and comers called Bruce Macaveny and Eddie McGuire. In 1987 Ten held the rights to the VFL in Brisbane and Adelaide (maybe Sydney although I think it was SBS) using the Broadcom broadcasts and also picked up the end of season Foster’s Cup matches in the UK and North America.

Thanks for the trip down the rabbit hole!

Edit: I see you added some more, there’s a lot of VFA stuff in YouTube which is great, if only a bit more presentation is included for the TV nerds.

That 1990 clip though is ABC coverage, they had the rights from 1987 onwards.

2 Likes

2011 NAB Cup Final. Wasn’t shown on Australia Network due to rolling coverage of the 2011 Tohouku earthquake and Tsunami

2 Likes

Who approved this logo?

6 Likes

And as a tease…


4 Likes

Ron Burgundy eat your heart out!

1 Like
6 Likes




In 2010 LCN 40 broadcasted the AFL (Drawn) Grand Final and NRL grand final in 3D. I also remember SBS airing selected World Cup matches in 3D as well.

Nine revived LCN 40 for the 2012 Olympics 3D broadcast which was a daily highlights program.

12 Likes