The name Seven is synonymous with viewers and the public. The red 7 would be easily identifiable to almost any Australian. Southern Cross Media as a company would not be indentiable by most Australians. Going with the well known brand has to be the way to go.
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If NZ would just accept our offer and become a state it would solve this issue.
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See also Papua New Guinea, Tonga, Samoa and Brazil.
The Albanese empire beginsā¦
Yep.
Itās interesting that what was largely attempted to be sold as a merger of equals, itās very quickly become the Seven show
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Fixed. 
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Very rarely do mergers/acquisitions unfold the way they are āsoldā to staff and consumers. Each part usually has an outsized view of their importance in the partnership. Sometimes you can meet close to the middle but usually it seems one chews up another.
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Sold as a merger of equals, which became the SCA show, which has now become the Seven showā¦
Where to next on this rollercoaster ride?
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Southern Cross Media Group is a mouthful but I am OK with the name.
Just drop Group from the title.
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Seven Media.
Rolls off the tongue nicer. 
I like SWM.
Or (if it didnāt sound like SES), SCS - Southern Cross Seven.
A shame theyāll probably kill off the clever Austereo name.
I wonder if LiSTNR will get a mention? Mind you, if they were to go with 7LiSTNR it opens them up to jokesā¦ having 7 listeners total 
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What about Samoa?
Southern Cross is the perfect corporate name - completely meaningless to any of the entities it retains.
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I guess will all find next week when all will be revealed.
Angus Ross appointed SCA Managing Director, Television and Streaming
Southern Cross Media Group Limited (ASX: SXL) (āSCAā) today announced the appointment of Angus Ross to the new role of Managing Director, Television and Streaming. He will officially start on 1 July.
Mr Ross will report to SCA Managing Director and Chief Executive Officer, Rohan Lund, and will be responsible for all television and streaming content teams, covering news, sport and entertainment across Seven and 7plus.
The appointment marks Mr Rossā return to the group. He spent more than 25 years at Seven in key content and management roles, driving its success on broadcast and in streaming.
Mr Lund said: āAngus is without doubt one of the most consistently successful media executives in Australia and the Board and management are very pleased he has agreed to return in this new, expanded role.
āAs we continue with the integration of Seven and Southern Cross Austereo, we now have three world-class executives running our three divisions ā Angus in television and streaming, John Kelly as Managing Director, Audio, and Maryna Fewster as CEO of Seven West Media WA ā with digital at the core of each divisionās focus and strategy.
āAngus, John, Maryna and the rest of the senior management team are focusing hard on harnessing the power of the group for our partners, viewers, listeners, readers and staff, and making the most of the opportunities ahead of us,ā he said.
āAngus took Seven to the top and, personally, Iām looking forward to working again with him as we build on the success of Seven and 7plus.ā
Mr Ross said: āItās great to be back working with Rohan again at a time when the combined strength of this group gives us a genuine competitive advantage. Bringing news, sport and entertainment under one content strategy is a game changer for us ā itās how we will continue to deliver more for our viewers and advertisers.
āAustralians come to us for the biggest live sport, the #1 news and morning television, and the entertainment shows they love. Our job is to make sure they can discover it all seamlessly across broadcast, 7plus and other streaming platforms. Thereās huge opportunity ahead and Iām looking forward to getting on with it alongside an exceptionally talented team.ā
With the debacle or the merger and having radio execs run radio - this is now the welcome return of television / streaming as a focus 
Welcome back!
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The guy that hasnāt launched a successful format in over a decade is back to steer the sinking shipā¦ I look forward to his next hit show titled Something Rulesā¦
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