No, they’d do what Packer and the original operators of Seven wanted to do all those years ago - have 7’s signal and metro advertising (probably) spread across the country with bugger all regional content.
Took them nearly 70 years to do it, but there you go.
So why go through all the bother to acquire all of SWM when ‘Plan B’ would’ve been to essentially become the ‘new’ Nine Radio? Answer: SCA’s board were blinded by all the fantasies Stokes had spun.
Seven should’ve sold their media operations to Comcast and launch Peacock here
But did Comcast/NBC/Sky want them?
Southern Cross Media rules out a local streamer, eyes global partnerships and NRL
Southern Cross Media’s new chief executive, Rohan Lund, will consider partnering with major global streaming platforms to complement the existing content slate of the recently merged company, and has ruled out any possibility of establishing a local subscription service such as Nine’s Stan.
Speaking to The Australian last week, Mr Lund was bullish about the market potential of SCM – with investment in news and sport to be prioritised – and he flagged the possibility of strategic tie-ups with established streaming giants.
Mr Lund said the company had no plans to sell West Australian Newspapers – an asset beloved by Kerry Stokes.
“A sale is not on my radar at all,” he said. “I think we will see a resurgence in mastheads as we seek out news we can trust.”
Mr Lund was forthright about the company’s interest in pitching for the NRL broadcast rights, as first reported by The Australian last week.
“I’m passionate about sport and if we’re not doing live sport and winning in live sport, I don’t know what we are,” he said.
So FOXTEL/DAZN then? Because I doubt Stan & Paramount/HBO want to deal with them
So essentially Southern Cross Media Group are now practically begging NBCUniversal to become their partner? Do the management and leadership actually understand that these so-called “plans” for partnerships will only strengthen their rivals and amount to an admission that — much like Seven West Media before them — they’re perfectly content to let Seven keep leeching off the success, innovation and investment of others instead of developing anything genuinely competitive themselves?
So they’re “considering” something they should have considered and made happen 5 years ago.
Welcome to the SS Southern Cross. Where all of the deck chairs are being rearranged daily as it gradually sinks.
Probably Peacock/NBC
This will affect NBCU content on Foxtel with 7 getting most NBCU content and Peacock
Careful how you write it as someone is bound to think what you’re saying is true that 7 are going to partner up with NBC Universal.