Southern Cross Media Group (SCA/SWM)

[JohnsonTV]

@TV.Cynic

Landmark Joint Venture with Seven - Advertisers Set to Reap the Benefits of Greater Transparency

In a direct response to estimates that over $300 million is lost annually in Australia’s $1 billion BVOD market to non-transparent tech fees and programmatic supply chain bloat, Nine and Seven have joined forces to launch a new venture in early 2027.

A rare collaboration between Nine and Seven. I wonder what Seven will gain from this joint venture.