Gold FM on the Gold Coast seem to have done a minor rebrand in recent weeks. They now ID as ‘Gold 92.5’ (rather than ‘92.5 Gold FM’ - as I said minor), but have a adopted a slogan of ‘feels good’ or ‘feel good music’, which is a bit different
My query is why would a station that’s supposedly looking to adopt a Triple M identity in the not-too-distant future be rebranding like this, especially given ‘feels good’ bears no resemblance to anything Triple M (it makes them sound like a poor man’s 97.3 if you ask me). Could the Triple M change be a bit further off than thought?
Hmm interesting. I’ve always thought Gold 92.5 would sound better than 92.5 Gold FM.
Wonder if they might potentially leave Gold as it is and not adopt Triple M. The proximity to Brisbane might be a factor and also the impending DAB roll-out to the GC. They could just rebroadcast Brisbane’s Triple M on DAB on the GC
Hasn’t the station been branded as “Gold 92.5” before?
Anyway, I wouldn’t be surprised if the legacy station name remains in use on the Gold Coast for the foreseeable future with the proximity to Brisbane. Similar deal with 2GO on the NSW Central Coast, between Newcastle and the Sydney market: Home of the original Triple M.
No I’m pretty sure it’s always been Gold FM rather than Gold 92.5
Yeah I wouldn’t be surprised if 2GO was spared as well, and maybe even 4TO.
The original Triple M? Remember Brisbane’s Triple M also went to air originally as 4MMM so could also claim it was original too
Although 2MMM did beat them to air by a month or two.
THE issue with the fallen ratings is the music choice, it’s repetitve. How much new stuff do they play? Every second song is a new one and I now hate Ed Sheeran because of it. Harry Styles, Niall Horan Imagine Dragons all FLOGGED. Not enough 80’s music which is what the majority of the audience are hanging for.
Reduce the 90’s while keeping it present, cut down on the new stuff, don’t flog it and bring back some 70’s music. I wouldn’t take the classic hits formats because I believe that the 60’s doesn’t offer a lot of great music for a provisional market but I will stand corrected.
If I was to give each era a percentage I’d say
80’s: 40% of the playlist
70’s: 20%
90’s: 20%
New: 20%
For their demographic I think they could achieve a lot with a similar model.
Again, this is the sham within SCA from marketing and beancounters for two homogenous brands.
Be it Townsville, Gold Coast, Newcastle, Central Coast or any market really, both SCA stations have a long and successful history in each market. Brand awareness is well known.
Due to their proximity to metro markets for three of them, sales rely on local clients for the majority of revenue. They know the station, they don’t need big city branding to remind them what stations to hear their ads on. Yes, direct clients usually listen to their own ads.
The media buyers, uni grads in cap cities, if it hurts their little brains, will have to keep doing research to understand what the names are of each station in those few remaining markets. If you love your job, this is par for the course and not difficult to familiarise yourself with the industry. No need to change names.
If Luke Bradnam’s show, broadcast over two markets with two different station names can customise breaks where the focus is on content, not the station name, it’s a perfect demonstration as to why there’s no need to change names. They cope.
I disagree with this sentiment, because you want to make selling as easy as possible and don’t want to rely on the competence of the people who you’re trying to get money from. However, I wouldn’t be changing the names of the remaining stations anytime soon.
Townsville, Gold Coast, Newcastle and Central Coast also have other Commercial Companies as Rivals to SCA and may launch Digital Radio there in the next 5 Years.
odd given that SCA is usually a pro-Liberal conservative network, but understandable given that Hadley has put one of Triple M Orange’s main advertisers in a bad light.
If Triple M Orange drops Hadley for good, they will join Albury, Shepparton, Bendigo, Mildura and Hobart as the only regional Triple Ms that do not carry Ray Hadley.
And Cairns, Mackay, Central Queensland, Regional WA. Plus 4TO, KOFM, 2GO, Gold FM if you want to include the Triple M stations that aren’t full Triple M branded.
Good. This gives a little more variety for the Central Tablelands since Hadley (and Jones) can be heard on 2BS Bathurst. The other week, I was forced to tune into Hit Orange between Cowra and Young because of Hadley’s presence on MMM (and I’m not a fan of Young’s BOG stations).
not quite - in regards to MMM CW - they claim it was for legal reasons on a Facebook post.
Triple M Central West
Triple MMM apologises for the temporary interruption to the Ray Hadley program this morning. A segment of the program related to a case currently before the court which we are not permitted to discuss on air.
I wonder what is the reason why Ray Hadley and Alan Jones are not heard on the above Triple M Regional stations? You would think they would be on all their stations. Apart from KOFM and 2GO because of their proximity to Sydney.
Probably because they’re not in NSW. His show is on all the NSW stations except 3 - you’ve stated the reason for KO and GO, and Albury, well it’s basically Victoria. (Transmitter is actually located in Victoria as is most of the licence area).
Outside of NSW, Hadley’s program is largely irrelevant, and was even more so before it got networked to Brisbane. Plus in Victoria, Neil Mitchell’s program is more relevant and is available on other stations in all areas.
I suspect a major reason Mt Gambier gets it is because it is cheap/lazy programming.
