It’s clear that SCA (and others FWIW) have discovered that they can make a decent enough return on the level of investment they’re willing to make. No doubt it results in some pretty lacklustre (and disconnected) radio, but it’s being driven by dollars, not by quality content.
It sucks, but while we have the regulatory framework we currently have and owners who are more interested in maximising returns over producing quality output, this is the model that will persist
Dave who was on Triple M Hedland hasn’t been on air for over a week. Profile photo has been taken down. Network breakfast going into Hedland, wonder what’s going on?
Given both Broome and Hedland are on the 6NW licence, I wouldn’t be surprised if they run a combined show across both markets. SCA have ruined the NorthWest, Carnarvon is a shell of what it used to be under the old owners.
92.5 has been pushing the heritage element quite hard for a little while now, with promos saying they are the Gold Coast’s original station since 1966 and the like, as well as radio text in their RDS feed. So not overly surprised to see this (though I thought it might be a full rebrand back to Gold FM given what Sea FM did not long ago).
Gold Coast is also a market where the 3pm edition of the Marty Sheargold Show has Troy Ellis purposely doing some custom Gold Coast back announcing/branding. Not sure how many other markets they do that for.
Melbourne gets a different “here’s what you missed on the breakfast show” type feel which is fair enough but it’s fairly generic on most Triple M stations other than Melbourne and Gold Coast.
I always find that such a cynical move, to try and claim to be the GC’s original station when they are just another Triple M in reality. Adding “Gold” to the end doesn’t change that.
As I said in the other thread, I think SCA management must be on crack? I mean its rediculous the way theyre chopping and changing everything… Say what you want about Hot Tomato but at least the brand is clear