From the “Canberra - Survey 3, 2017” thread:
By a similar token, the regional “Triple M Network” station in both of the above markets, Gold FM & 2GO respectively, which carry the “Greatest Hits from the 80s, 90s & Now” format, have also fallen in the ratings compared to a year ago.
Gold Coast (GfK Survey 2, 2017, comparing with Survey 2, 2016)
Station | Overall | YoY Trend | 40-54 | YoY Trend | 55-64 | YoY Trend |
Gold FM | 10.9% | -1.8% | 15.4% | -1.8% | 14.9% | -4.8% |
Hot Tomato | 17.1% | +5.1% | 26.5% | +7.4% | 16.7% | +5.1% |
Central Coast (Xtra Insights Survey 1, 2017, comparing with Survey 1, 2016)
Station | Overall | YoY Trend | 40-54 | YoY Trend | 55-64 | YoY Trend |
2GO | 11.7% | -2.0% | 15.7% | -3.0% | 15.1% | -3.2% |
Star 104.5 | 17.3% | +3.3% | 21.9% | +1.2% | 10.7% | +1.9% |
NB. YoY = Year on Year
It’s interesting to note that the Triple M stations that carry the “Classic Hits” format have risen in the ratings compared to last year in Port Macquarie, Maryborough, Albany & Kalgoorlie, the last two of which carried the “Greatest Hits from the 70s to Now” format at the time of their respective surveys last year.