Southern Cross Austereo (Regional)

[ElCapitanCranky]

@nzwarrior51

I like the SCA stations from a content and production point of view. Whether is Orange or the Gold Coast is sounds and feels professional, not half baked like Ace or Grant.

SCA has a major problem with not giving stations enough breathing room to seriously cater for their respective markets. The fact that Newcastle can’t take a higher ratio of rock is hurting KO, The sane as not being able to cater individually for Hobart.

But the music is repetitive and boring, I hear more new stuff on KO than 80’s.

The music should be locally logged from an I diviual playlist, those who like the Gold Coast log can stay with it if they wish.

And they do sound fine. I quite like Oldskool as a digital station. I can’t tell any difference between Ace, Grant or other stations to be honest. But there are areas where they are lacking.

Music should be left up to each station to work out what works for their particular audience, maybe with some national guidance, but largely left up to that station.

The branding is also sort of suss, as mentioned earlier. Local programming needs to be beefed up too, but it isn’t a SCA-only issue to be fair (see Super Radio Network).

I won’t be shedding any tears when SCA is sold off, broken up or closed down. I want my radio to reflect where I live - not where the management lives. I live in Sydney - when I go to Newcastle or Scone, I don’t want to be reminded of that. Sydney is a shit hole with rather shitty stations (along with other shitty things). At least Grant has done something different with 2NM.