Don’t know if there are any other ads in this campaign, but the one I saw tonight was a 15 Seconder with a bloke preparing a gourmet meal for his dog while Smooth was playing “September” by Earth, Wind & Fire.
Overall I’d say it’s better than 2DayFM’s current campaign (can’t imagine those “Another Morning Crew Moment” spots resonating with many), but not quite as good as WSFM’s “Jonesy & Amanda Doll” ads which are probably the best we’ve seen from any Sydney radio station in several years. But of course, that’s just my personal opinion. Only time will tell what advertising resonates best with the wider population! 