Seven West Media

The Tax Office too!

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Makes a good headline.

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Hopefully 7 is on the losing side of another defamation case.

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They are not being sued. How could they be on the losing side?

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Implying they are siding with Lehrmann, not that they themselves are being sued.

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Nine would’ve been having a field day yesterday and cranky pants up at SWM HQ. I did notice some laughed online at Nine News posts, given their bitter rivalry, when there were blatant “7” phrasing or graphics used.

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Seven unveils new Advanced Advertising team

The Seven Network, Australia’s most watched broadcast and digital company, today announced the launch of a new Advanced Advertising division to drive the development and launch of innovative new trading models across Seven’s national converged total TV ecosystem.

The team has been set up to lead Phoenix, the world’s most advanced total TV trading system. Phoenix brings together the massive reach and audience of the screens of Seven and 7plus for brands to invest across the capital cities, regional Australia and digital all in one place. It will be the first time dynamic trading has been available for regional markets.

Seven West Media Chief Revenue Officer, Kurt Burnette, said: “Phoenix and the Advanced Advertising team will provide new ways of buying total TV and deliver a guaranteed, seamless and effective audience delivery as measured by VOZ, along with attribution tools and data enrichment direct from 7REDIQ, which incorporates the customer data platform for over 13.5 million registered 7plus users.

“In the increasingly complex world of media fragmentation and trading, Phoenix is simple and powerful.”

Seven’s Alex Tansley has been appointed Head of Advanced Advertising. He was previously Head of Converged Audience Trading, responsible for developing and delivering Seven’s strategy across converged total TV audience trading solutions.

Joining Mr Tansley in the new team is Liz Beverley as Campaign Delivery and Optimisation Manager. She joins Seven after 14 years at Multi Channel Network/Foxtel Media, where she worked across various departments including sales, training and development, and ad operations.

Matt Murphy has been appointed to the Advanced Advertising division as Audience Predictions Manager, responsible for driving advanced audience forecasting models across all of Seven’s content and inventory. He was previously a Senior Insights Analyst at Seven and also worked at Multi Channel Network/Foxtel Media and Network 10.

Mr Tansley said: “With Phoenix, Seven is creating the future of total TV audience trading in Australia, underpinned by world-leading technology. The Advanced Advertising team will place the client at the forefront of everything we do, ensuring more effective and efficient outcomes across all campaigns.

“In late 2022, Seven activated Australia’s first ever fully converged total TV campaign. Since then, we have activated more than 50 fully converged campaigns. Our new team will fuel strong growth in the process and capability of the Seven sales teams across the country, scaling up our converged TV offering while also accelerating our dynamic audience trading capabilities with the new Phoenix system.”

Mr Burnette said: “As the market rapidly evolves to total TV and video trading across screens and recognises its clear benefits, the demand from the market and the technology and capability that Seven is building has exponentially increased. Phoenix will be an absolute game changer for marketers and media agencies – and the new Advanced Advertising team will be at the forefront of its rollout and implementation.

“Phoenix will use inventory optimisation and AI audience prediction engines to deliver guaranteed outcomes – every channel, every zone, every market, separate or converged, however our customers choose to engage. It means clients will be able to do more with their budgets and reach more people, more efficiently and effectively, with even more accountability.”

Phoenix: the key client benefits:

  • Combining the latest technology from global ad sales software leaders Salesforce and Imagine Communications, the Phoenix platform will, for the first time:
  • Deliver new ways to trade in a dynamic and converged way across all the Seven platforms, leading the evolution of trading and creating the future of total TV audience trading.
  • Enable clients to buy across all the screens of Seven easily and effectively.
  • Allow dynamic trading in regional markets, an Australian first.
  • Allow the full utilisation of data assets, leveraging the introduction of VOZ and Seven’s unique data assets to expand multi-screen audience delivery opportunities.
  • Centralise and harmonise client data across Seven’s capital city, regional and digital assets to provide a holistic data view to clients, allowing the optimisation of campaign delivery.
  • Offer converged reporting that provides a complete picture, across all platforms, in one place, creating a streamlined and efficient view of customer activities and quick action and response times.
  • Reduce the time spent on linear and converged booking processes from hours to minutes.
  • Drive customer-centricity and focus through innovative and market-leading CRM tools.

Seven pushes tech boundaries with Ignite

Engineering talents target generative AI innovation

The Seven Network today revealed the results of the second round of its flagship innovation initiative – Ignite – which saw seven employee-led generative AI concepts selected for prototype development.

An inspiring three-week event, Ignite brings together internal cross-functional teams of engineers, data scientists, product managers and staff from across the business to collaborate and develop ideas that push boundaries and advance Seven’s offerings and capabilities.

The latest series saw a record number of volunteer participants from across Seven, with nearly 60 ideas put to a company-wide vote. The top seven concepts were then selected for prototype development, vying for the top prize. The winner receives further development and integration into Seven’s products and services.

Ignite started in 2022, with the latest event focused on generative artificial intelligence in sport across the 7plus platform, using tech partner Amazon Web Services’ (AWS) suite of resources to create the best user and client experience.

The Ignite teams combined their diverse skills and backgrounds to develop innovative ideas set against tight deadlines. After building initial prototypes, the teams received specialised coaching from AWS architects.

The judging panel for the recent Ignite event included Nina Walsh, Head of Media & Entertainment Business Development, Asia Pacific, Japan & Americas, AWS; Lucinda Gemmell, Seven’s Chief People and Culture Officer; 7SPORT Digital Executive Producer Tara Carlon; and Rachel Page, Seven’s Network Digital Sales Director.

Taking the top honours was Preview Town, a groundbreaking development concept which delivers a series of short trailer previews when a user selects a piece of content. Led by Liz De Nobrega, the winning team included Luke Jensen, Andrew Green, David Van Oosterom, Rakib Dewan, Aaron Bush, Stefan Creovina, Zinnia Wang, Safeera Kuttiyoth and Marcus Torre.

Seven’s Director of Product Solutions, Will Everitt, said: “Seven is known for its industry-leading team of top engineers and Ignite is testament to our commitment to developing our technology talent. By bringing together engineers with staff from diverse functions and backgrounds, Ignite encourages collaboration across traditionally siloed parts of the business. Engineers work directly with sports journalists, commercial teams and people from other departments to gain insights into challenges from different perspectives.

“The Ignite program highlights Seven’s focus on fostering innovation across its business. By the end of each Ignite event, participants have a deeper knowledge of the capabilities and limitations of emerging technologies. They learn how to scope projects, realistically based on

available resources and timeframes. This increased technical literacy among non-engineers fosters a shared language and more productive partnerships across Seven.”

Nina Walsh said: “On behalf of AWS, we commend the Seven West Media leadership team for their continued investment in growing cloud skills across the teams. The development of talent, combined with the innovative and collaborative culture, produced some impressive results.

“It was inspiring to see how the creative groups used AWS services, bringing their concepts to life by leveraging our latest AI and ML technologies, including Amazon Bedrock. The calibre of concepts presented for judging was truly bar raising! I’m excited to see the next phase of prototypes as we continue our partnership with the talented team at Seven West Media.”

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Warburton has advised his intention to step down from the role at the end of FY24.

Howard is currently chief financial officer of SWM. The transition will be effective on or before 30 June 2024. The search for a new SWM chief financial officer has commenced.

Seven West Media announces leadership succession

Jeff Howard appointed incoming MD and CEO

Kerry Stokes AC, Chairman of Seven West Media (ASX: SWM), today announced the appointment of Jeff Howard as the incoming Managing Director and Chief Executive Officer, succeeding James Warburton, who has advised his intention to step down from the role at the end of FY24.

Mr Howard is currently Chief Financial Officer of SWM. The transition will be effective on or before 30 June 2024.

Mr Stokes said: “Jeff has an immense depth of experience and exposure across the broad media industry and the right balance of skills to deal with a dynamic and evolving media landscape. Having worked as SWM’s Chief Financial Officer since January 2020, he is well positioned to continue the momentum created by James. His commercial knowledge, passion and commitment will ensure a strong performance focus at this critical time of change and innovation for the industry.”

Mr Howard said: “I am delighted to be taking on the role of Managing Director and Chief Executive Officer, having worked with James for a number of years. James is leaving SWM in a strong position to take advantage of the opportunities that lie ahead. As we look to the next phase of growth in an ever-changing industry, our focus is on continuing to create great content to be the most connected news, sport and entertainment brand in Australia, while driving value for shareholders. Our strategy of premium audience generation and engagement across all of SWM’s platforms will remain at the forefront of everything we do.”

The Chairman thanked Mr Warburton for his contribution to the business over many years. “On behalf of the Board and our people, I would like to thank James for his energy, enthusiasm and outstanding contribution. James came to SWM at a difficult time and has been immensely successful in reinvigorating Seven’s ratings, strengthening the balance sheet and setting Seven up for future success,” he said.

Mr Warburton said: “It has been an incredible journey at SWM and with an exceptionally talented team in place, the time is right for the company to take the next step. I take great pride in the transformation of SWM in recent years and its position as the leader in total TV in both ratings and revenue.

“A significant improvement in the balance sheet and digital earnings, underpinned by long-term AFL and cricket TV and streaming rights, and the acquisition of Prime have given the company a very strong future. I’ve now spent more than 15 years of my professional life working for Seven (in two stints) and I’d like to thank Kerry and Ryan Stokes, the other Directors and our major shareholders for the wonderful opportunity and their support.

“Jeff is an extremely talented leader and the transition to him will be seamless. I can’t think of a better person to lead the best media executive team in the business. While I look forward to the next chapter in my career, I am confident I am leaving SWM in excellent hands,” he said.

“At a surprise hearing in the Federal Court on Monday, lawyers for Stokes said his private company would pay The Age and The Sydney Morning Herald’s legal costs – estimated at more than $16 million – on an indemnity basis, which covers a higher proportion of a costs bill than the standard order.”

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Seven reveals new Commercial Data and Programmatic team

The Seven Network today announced the launch of a new Commercial Data and Programmatic team in a move which brings together the strengths of Seven’s digital, data and tech solutions, creating market leading opportunities.

Reporting to Network Digital Sales Director Rachel Page, the team has been set up by the merger of the Programmatic and Commercial Data groups and will be run by Dean La Rosa, previously Seven’s Head of Commercial Data.

The new team covers data, tech and programmatic trading specialists, including Commercial Data Manager Emily Smith, Programmatic Partnerships Manager Sam Pearse and Commercial Programmatic Manager Juan Gervasio.

Ms Page said: “In the almost three years since he joined Seven, Dean has made a real difference to our business. He has been instrumental in accelerating Seven’s product suite across planning, buying and measurement by building 7REDiQ into a market-leading data and insights platform, onboarding and commercialising some very successful third-party partnerships and working closely with Seven’s Audience Intelligence team to future proof our ID strategy in the face of many changes across tech and Government policy.

“In his new role, Dean will focus on the growth of Seven’s digital assets and will be responsible for creating meaningful partnerships through addressable commercialisation and efficient programmatic trading solutions.”

Mr La Rosa said: “With the assets, technology and people at Seven, we’re perfectly positioned to deliver the best opportunities for advertisers who rely on us every day to create impactful experiences with their customers.

“I’m excited to take on this new responsibility, building on already great partnerships among our agency, technology and data partners, not just for now but as part of our very exciting strategic plans and innovation for the future.”

The establishment of the new Commercial Data and Programmatic team follows the launch in December last year of Seven’s Advanced Advertising division to drive the development and launch of innovative new trading models across Seven’s national converged total TV ecosystem.

The Advanced Advertising division, which is headed by Alex Tansley, was set up to lead Phoenix, the world’s most advanced total TV trading system. Phoenix brings together the massive reach and audience of the screens of Seven and 7plus for brands to invest across the capital cities, regional Australia and digital all in one place. It will be the first time dynamic trading has been available for regional markets.

Lots of buzzwords to get adland excited…a shame 7 is still delivering terrible digital products.

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No one says things like this for goodness sake

“I’ve just had an impactful experience!”

Some interesting insights here

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Earnings before interest, tax, depreciation, and amortisation (EBITDA) were $124 million, which was down 40% versus the previous corresponding period.

Net profit after tax was $54 million, while underlying net profit after tax (excluding significant items) of $63 million. That represented a decline of 49% on the previous corresponding period.