Seven v Nine News Ratings Comparisons

Largely due to their 6.30 half hour because ACA follows on 9, and it’s very popular. 7 know what they have to do, but they won’t.

Yeah 9 are leading 13 to 3 in Brisbane with the 6:30 slot while only leading 9 to 7 in the 6pm slot.

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Week 25 2023 - Preliminary

Ratings weeks won - 2023

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Weeks won - 2023

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Week 25 2022

With just one week before the half way point of the calendar year and half the table was red in week 25.

Changes from the previous week were comparatively small as Seven was down 11k in the 5-city market and Nine up 2k.

With both bulletins down in Sydney, the biggest change was Seven News down 16k in Melbourne as Nine got a small 3k boost.

Both Brisbane bulletins had good gains as Nine stayed ahead, both doing better than the same week of 2022 a difficult achievement these days.

Numbers in Perth were down across the board with Nine shedding 10k and both down 10% on last year.

Week 26 2023 - Preliminary

Ratings weeks won - 2023

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Weeks won - 2023

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Week 26 2022

All east coast market bulletins rated lower at the halfway point of the calendar year. The milestone saw Seven nationally and in Melbourne, Adelaide and Perth reach 26 weekly wins to mean they cannot be beaten based on that measure. Melbourne’s result is the most significant as at this point last year, while Seven was ahead, Nine had won 11 weeks – this year none.

In the 5-city market, Seven was down 30,000 to its lowest result in 10 weeks while Nine was down 26,000, its lowest for four weeks.

In Sydney, with both bulletins down Seven was up 6% on week 26 of 2022 and edged closer to Nine that was down 11% on last year.

Melbourne saw Seven down 11k and Nine down 6k with both rating slight better than last year. Brisbane saw a split decision with Seven underperforming at 6.30 again and Nine taking the win across the hour.

Seven in Adelaide and Nine in Perth post small gains.

If there is any interest I will later post the average audience for the first 6 months of the year and compare that to 2022.

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Nine are literally hanging onto Sydney and Brisbane. Credit to them, I thought Seven may have overtakes Sydney by now.

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26 week report

Report on the progress of the year so far at the halfway point of the calendar.

Tables based on average overnight posted audiences. In addition to the usual Mon-Fri that are tabulated, have also prepared Sunday and Saturday bulletins.

2023 weeks 1-26

2022 weeks 1-26

Change 2022 → 2023

Many of the averages audience comparisons are in line with the weekly wins. The notable exceptions are Sydney and Brisbane that see Seven winning a clean sweep at 6pm across all markets; a surprising result for Sydney.

The calendar year contest in Sydney shows Nine ahead by just 1,000 across the hour while in Brisbane it is a tie after rounding. Nine in danger of losing its lead in its only winning markets.

In the Mon-Fri tables, Seven Perth is down the most but Nine has a substantial drop there as well, possibly reflecting various sporting events competing at 6pm. Next worse results come from Nine in Sydney and Adelaide while Seven in Adelaide had grown its audience. In Melbourne, while Seven has maintained its audience from last year Nine has lost significantly reflecting the weeks won results.

Weekend news audiences show some significant losses across all markets.

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Same old, same old. They must be content with this. They know what they need to do if they don’t want to be third at 7pm, and second in some markets from 6-7.

Interesting Brisbane a dead heat across the hour so far, but weeks won is way in favour of 9. All due to the 6.30 half hour.

Any notable issue with the 6:30pm half hour on 7?

I think it’s the fact that Brisbane prefers ACA over H&A.

Yes, Seven really are lacking in the nightly current affairs space.

I’d be looking at pinching Deb Knight and pairing her with Michael Usher for a nightly 7pm program.

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They could easily do a mix of news/ACA/project styles. Today Tonight was number 1 then they tried those stupid local versions which didn’t work.
They dabbled during covid with The Latest at 7, and it did reasonably well for a new product when it was on.

By moving H&A to an hour at 7.30, twice weekly, they also solve their 7.30 problems on 2 nights.

7 could easily be number 1 at 7pm.

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I’d be doing it sooner rather than later. Imagine if Nine proceed with Jeopardy or Tipping Point at 5pm and it takes off giving 9 News and ACA a boost then 7 are on the back foot.

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Nine has the more sensationalist consumer stories which they promote heavily in the lead-up and during the bulletin.

Seven should have started planning for a summer launch as soon as Tracy announced she was leaving ACA.

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Seven Brisbane losing Saturday is concerning. They can usually claim the weekend.

Interesting, that Nine Perth pretty much retained their weekend numbers, despite drops on Seven. Nine Sydney did well on Saturdays too, with easy wins.

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Exactly what I previously suggested.

I know this conversation’s been done to death, but I’d think twice before moving Home and Away out of the 7pm slot.

H&A’s overnight numbers have been gradually improving this year, but that’s irrelevant - we should be focusing on the numbers released 24 hours later.

Most nights, H&A beats ABC News and ACA in regionals and BVOD, so its total figure is very narrowly behind those two programs. It’s doing just fine and I really don’t think there’s a case to move it.

I don’t necessarily buy into the argument that 6pm news viewers will keep their televisions on Seven for a 7pm current affairs program. ACA and ABC News are established programs with a loyal audience, so it would take quite a while to beat those programs.

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Week 27 2023 - Preliminary

Ratings weeks won - 2023

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Weeks won - 2023

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Week 27 2022

Four markets ticked over the 27 weeks won milestone this week, remarkably one of those was Seven Melbourne for a massive turnaround in that market after winning 35 weeks just 2 years ago and 49 weeks in 2020.

This week Seven did well to win at 6pm in all markets. Nine was able to claw back some of that at 6.30 with wins in Sydney and Brisbane. It was enough in Sydney to narrowly win across the hour but not in Brisbane where Seven took its 6th win of the survey.

Seven was up 9,000 and Nine 7,000 in the 5-city market with changes in individual cities failly minor - the biggest change a 9,000 drop in Adelaide for Seven.

Next week will mark the halfway point for the survey period so look out for 20 wins in a market as the next milestone…

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Week 28 2023 - Preliminary

Ratings weeks won - 2023

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Weeks won - 2023

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Week 28 2022

Congratulations to Seven News in Melbourne, Adelaide and Perth and the 5-city market for 20 wins in the survey period. The result didn’t look in doubt at almost any point during the year and cements Seven’s news brand as number one nationally and in those markets.

In the three 20-week markets Nine’s bulletin lost ground in all three last week, down 14k in Melbourne, 6k in Adelaide and 2k in Perth. Seven was also down 10k in Melbourne but up 1k in Adelaide and 9k in Perth.

Overall Seven was down 12k and Nine 13k.

The contest continues in Sydney and Brisbane. In Brisbane Nine bounced back, up 7k as Seven had some poor results to drop by 12k.

In Sydney, Seven was leading the week until Friday night when a big win pushed Nine ahead in both segments of the bulletin. Nine was down 15% on week 28 on 2021 while Sven was up 5%.

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20 week survey report

Report on the progress so far this year at the halfway point of the survey.

Tables based on average overnight posted audiences. In addition to the usual Mon-Fri that are tabulated, have also prepared Sunday and Saturday bulletins.

2023 weeks 1-26

Change 2022 → 2023

Most of the averages audience comparisons are in line with the weekly wins with Sydney and Brisbane the closest.

Most bulletin numbers are down. Biggest drops are Nine Sydney and Adelaide plus Seven Perth. Nine’s Saturday bulletin, going against that trend in four markets.

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