Early? He’s 76
Yes, but the point I am trying to make is Nine wouldn’t replace Hitch unless he decided to retire. If he could stay forever he probably would.
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It’s quite the turnaround for Seven News Melbourne considering there have been several times over the last few years where it seemed like the news operation was in disrepair (e.g., rumoured infighting in the newsroom).
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It would be interesting to know (internally) if or how they have fixed some of these problems.
Week 48 2022 - Preliminary
Ratings weeks won - 2022
Weeks won - 2022
Week 48 2021
Numbers are in for the final week of the ratings survey and for the third consecutive week Seven wins all markets. Additionally for the second week in a row Seven wins all 6pm and all 6.30pm segments. This is a turn around for Brisbane and especially Sydney.
For the survey period, Seven was dominant in Melbourne winning 33 weeks to Nine’s 7.it was the first time Seven had won the market since 2011.
Adelaide and Perth bulletins both delivered clean sweeps, winning all weeks. That was nothing new for Perth but an improvement for Adelaide where Nine had drawn closer in 2021 and grabbed one weekly win.
The overall Sydney result was equal with 2021 with Nine’s 33 weekly wins well ahead of Seven that won 7.
Brisbane saw another win for Nine but with Seven drawing closer. The market again gave the closest result in the country with many weekly wins seeing the bulletins separated by just a few thousand views.
Despite Nine’s win Seven has stated running promos claiming to be number one in Brisbane at 6pm. This is based on the average audience across the survey period with Seven ahead by approximately 5,000. It is deceiving, though, because Nine is 8,000 ahead in the 6.30pm segment so over the hour has the highest rated news bulletin in addition to having won more weeks this year. Perhaps Seven should insert an * in their promos.
2021’s survey results.
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Did Seven not claim 2019 pre covid in Melbourne? Though not sure what metric, maybe weeks won and 6pm, perhaps Nine pipped at the very end on average audience?
They could lean on regional (7QLD) and say “Queensland’s No. 1” which I think they’ve done in the past? Thanks to Rob Brough’s massive audiences with 7LocalNews there.
Week 49 2022 - Preliminary
Ratings weeks won - 2022
Weeks won - 2022
Week 48 2021
No surprise to see Nine up in all markets after winning on Wednesday and Thursday nights.
Sydney was up 11k, Melbourne 2k, Brisbane +20k, Adelaide 5k and Perth 4k.
For Seven, Perth was steady while Sydney was down 14k, Melbourne by 24k, Brisbane by 10k and Adelaide by 15k.
With Nine up 42,000 nationally and Seven down 62,000 that was a 104,000 turnaround for the first week of summer. It highlights the importance of the lead into the news.
The result means Nine not only claimed the Brisbane news battle during official ratings, but also ratings year in terms of weeks won.
Yes, Nine can’t be beaten in weeks won for the calendar year. Nine are also ahead in the average audeicne across the year - though Seven is numbe rone at 6pm.
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Maybe next year TCA will remain at 5pm during Tests like during the Olympics?
Week 50 2022 - Preliminary
Ratings weeks won - 2022
Weeks won - 2022
Week 50 2021
Sydney was the only market to not see falls with Seven News down 48,000 across the 5 cities and Nine down 43,000 in week 50.
Nine had a rare win in the three east coast markets. Melbourne saw the biggest turn around where Seven was down 31,000 against Nine’s loss of 9,000. It is Nine’s first win in 16 weeks in the Melbourne market.
Brisbane also delivered Nine a win despite a 21k loss for the bulletin from week 49 with Seven down just 12k.
Seven did better in Adelaide with a home test as lead-in, down just 100 while Nine lost 6,000. In Perth both bulletins were down around 8,000.
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Week 51 2022 - Preliminary
Ratings weeks won - 2022
Weeks won - 2022
Week 51 2021
Some higher ratings early in the week with news out of Queensland offset some poor results on Friday to keep much of the table in green.
Seven was notably up 40,000 from week 50 while Nine was only up 1,000.
Another win for Seven in Sydney where Nine’s bulletin was down 25% from week 51 of 2021
Melbourne and Brisbane were close results with Nine just ahead in both markets.
Adelaide and Perth saw small gains for all bulletins.
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Week 52 2022 - Preliminary
Ratings weeks won - 2022
Weeks won - 2022
Week 52 2021
A clean sweep for Seven on the second last week of the year. Sven was down an average of 3,000 with Nine dropping by 40,000 including drops in all markets and the lowest rated bulletin of the year so far on Friday.
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Week 53 2022 - Preliminary
Weeks won - 2022
It was a very good final week for Seven News and a good year overall. Seven was up a massive 85,000 from week 52 and its best result since week 42 in October. All markets were up including Melbourne by 45,000. That saw Seven win all markets though Nine News was only down 700 from the previous week.
It really was Seven’s year winning all 53 weeks of the ratings year in the 5-city market at 6pm and 6.30pm. That is better than 2021 when Nine managed a rare 2 weekly wins.
It was the Melbourne market that saw the biggest improvement for Seven this year winning 38 weeks after only winning 17 weeks in 2021.
The bulletin also improved in Sydney going from 7 wins last year to 11 this year while Brisbane was a big improvement from 14 to 24. Adelaide saw a clean sweep this year after 50 wins and one tie last year while Perth was again a clean sweep.
I will post weekly averages later.
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Weeks 1 - 53 2022
The weekday results of average audience are fairly similar to the weeks won numbers. The Brisbane average is closer than the weeks won would suggest with Seven winning at 6pm. The Sunday and Saturday bulletin averages are also included for interest; as we don’t track weekly wins on the weekend. If these were taken into account in Brisbane, Seven would have won the year.
2022 vs 2021
Ratings numbers were down especially on the east coast, though Seven Adelaide bucked the trend and was up 6% year-on-year.
Note: I’ve done my best to correct the data for the errors that were made in the initial OzTAM numbers, chiefly affecting Seven News Sydney.
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Week 1 2023 - Preliminary
Weeks won - 2023
Week 1 2022
Seven News got the year off to a great start at the beginning of the week (900k on Monday), but disruptions to the third test lead-in saw the momentum falter as the week progressed, ending with Nine winning three markets on Friday.
Overall, though, Seven won all markets except Brisbane where, in a big news week, Seven saw a consistent pattern of its audience dropping off from 6pm to 6.30pm.
Nine News was notable for being up 73,000 on the previous week including 31,000 in Brisbane, 22k in Melbourne and 19k in Sydney.
Seven News was down 12,000 including by 35,000 in Melbourne and 5,000 in Sydney, while Brisbane (8,000), Adelaide (11,000) and Perth (9,000) were all up - markets where the cricket is not the direct lead-in to news.
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Week 2 2023 - Preliminary
Weeks won - 2023
Week 2 2022
The biggest changes from the previous week saw Nine win in Sydney and Seven dropped by 19,000 and Seven win in Brisbane with a combination of Seven up by 9k and Nine down by 15k, a 24k turnaround. Overall Seven dropped 4,000 for the 5-city market and Nine was down by 28,000.
Compared to week two of 2022, Nine was down by 25% and Seven by 15%.
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Week 3 2023 - Preliminary
Weeks won - 2023
Week 3 2022
Rarely do you see a more comprehensive win in the 6pm news hour outside of perhaps Olympics and Commonwealth Games. The Australian Open tennis was not only a poor lead in to the 6pm news, the break out coverage of matches on 9Go! also drew viewers away from Nine’s main channel.
Compared to the previous week, Nine was down 55,000 in the five-city market while Seven improved by 26,000. Seven was up 10k in Sydney, 25k in Melbourne and 3k in Brisbane.
Seven Adelaide that featured a new presenting duo dropped 8k week-on-week but so did Nine. The result was up 9% on the equivalent week of last year while Nine was down 36%, so Seven would be very happy with the result at this early stage.
Meanwhile, Nine dropped 14k in Sydney, 8k in Melbourne, 17k in Brisbane and 8k in Perth.
Overall, Nine was down 32% on week 3 of 2022 when it won all east coast markets while Seven was down 9%.
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Year on year numbers are interesting. Numbers are dropping off big time.
Week 4 2023 - Preliminary
Weeks won - 2023
Week 4 2022
A welcome improvement for Nine News in most markets this week with Hot Seat returning on a couple of days to boost the lead in. Overall, Nine’s 5-city result was up 58,000 from the previous week with Sydney up 18k, Melbourne 27k, Brisbane 9k and Adelaide 6k, while Perth was down another 2k to its lowest result of the year. Seven was up 8,000 overall thanks toa 24k improvement in Sydney with small drops in other markets.
Compared to week 4 of 2022, Seven was 10% lower while Nine is down 22%.
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