Seven RQLD going fully MPEG4 by 31 July.
As posted earlier in the week.
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I have been checking every day since the ads last week but Sunshine Coast is still MPEG2 - Toowoomba as discussed previously changed 19 June
TV News report that ran tonight in local news. Not sure that the claim of it being an Australian first (all MPEG 4) is correct.
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So not just HD, but 7 main channel SD too? 7QLD (regional) does seem to always be the test station, before being rolled out to major markets like Sydney and Melbourne. Interesting developments. Can see plenty being affected though, those just not bothering or willing to upgrade pre-2009 digital flatscreens, maybe those financially not able or not tech savvy.
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There has been no 7SD main channel on 7QLD for a few years now, has been MPEG2 HD main channel until now.
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I wonder if Seven will introduce streams for Canberra, Regional NSW, Regional VIC and Regional WA onto 7plus? They are now O&O stations (except for Griffith) so it makes sense really for them to put these up for their respective areas.
Regional NSW
7 Canberra
7 Central West
7 North Coast
7 Tamworth
7 Newcastle
7 Northern Rivers
7 Wagga Wagga
7 Wollongong
7 South Coast
7 Dubbo
7 Border
Regional VIC
7 Ballarat
7 Bendigo
7 Shepparton
7 Traralgon
7 Mildura
Regional WA
7 Regional WA
Yes I know Canberra is Australia’s capital city, but they do have lots of local advertising on the station, hence as to why it went under the “Regional NSW” category.
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You’re forgetting the NSW South Coast feed, which (courtesy to popular belief) is different to the Wollongong feed.
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Thanks for letting me know. I’ve updated it.
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Is it really worth the expense of having to spin up 15-odd feeds that may only pull small viewer numbers and minimal deviation from the cap city programming?
Technology already exists to allow Seven to insert localised ads
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I reckon it would be worth it for the stations where 7NEWS has local bulletin presences, but this was a relatively rough list.
If they ever did introduce such feeds outside of the ones covered with local bulletins, the only differences in these would be the noodle updates and local advertising. This would be a huge problem solver for those who own a television without terrestrial TV capabilities. But by doing this they would be putting themselves further ahead of WIN Television, who (to this day) still don’t have a streaming service with any of their TV channels being simulcast.
And by the way, most of the localised advertising inserted onto 7plus are coming out of Sydney in NSW, Melbourne and Geelong in VIC, and Perth in WA, not from the regional cities. So I reckon doing this would be a huge step forward.
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Bit silly to introduce all those streams when many are plain dirty feeds of 7 with Mildura being one of them.
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Got it, here’s a revised list for you with just the ones covered by local 6pm bulletins.
New potential streams on 7plus
7 Central West (Orange)
7 North Coast (Coffs Harbour)
7 New England (Tamworth)
7 Riverina (Wagga Wagga)
7 Border (Albury/Wodonga)
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Over time it may well be the case the metro stream will remain the bed stream with programmatic advertising inserting over the top of some of the local Sydney TVCs, with the national buys untouched. Meaning their FTA playout may become more complex with more trigger elements built-in to their linear playlists. If so, all the region by region streams as seen on 7QLD may be replaced by the 7 Brisbane feed over time. More so when all the regional bulletins go by the wayside (and they will) and there will no longer be any program differences statewide.
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I don’t see the point of having separate live streams just for the sake of the one hour where they break from the network schedule. They’d be better to just live stream or upload the respective news bulletins for viewing on 7plus (if they don’t do that already?) rather than having separate 24/7 live feeds for each station.
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Not sure why you think these new regional livestreams aren’t possible.
Nine introduced 3 new regional livestreams earlier this year as a quick example.
NBN Newcastle
NBN Northern Rivers
Nine Gold Coast
The NBN Northern Rivers feed (for example) just carries the Newcastle bulletin with the exception of local weather at the end, but the folks at Nine don’t seem to put up the bulletins to watch later on 9Now, instead you’re greeted with a 9News-formatted 9Now start-over ad from Sydney. I reckon they might introduce a Coffs Harbour stream next, maybe Tamworth too?
In this case, I now reckon the 7NEWS Regional bulletins in Regional NSW should just be consolidated to Sydney, or merged into their already existing Sydney bulletin, and rename it as 7NEWS New South Wales and cover the entire state, not just Sydney, similar to how 7NEWS Brisbane labels themselves as 7NEWS Queensland and covers the entire state. Same with 9News in Brisbane.
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It’s not that they’re not possible, they’re just not necessary where there are far more efficient ways to deliver the same content online with the ability for localised advertising.
People in Sydney probably don’t want or need to see local news stories from far flung places like Wagga Wagga or Tamworth that have no relevance to them. It might also fall foul of the local news requirements for regional networks. That’s why they keep regional news in the regional areas.
The branding of Seven and Nine News “Queensland” is not a statewide bulletin but rather that they broadly cover the South East region, not just Brisbane. Even though Nine does have a separate Gold Coast bulletin.
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The difference is those NBN feeds come from the same playout centre as sourced for the Nine Now feeds for the 9 metro markets.
Whereas the former Prime/GWN feeds, now Seven Regional feeds do not come out of the same playout centre as the 7QLD and & 7 metro feeds come from. And added to that, those feeds are from an outsource provider that was put in place before Seven purchased Prime/GWN. So, for those feeds to be streamed would mean Seven would have to spend dollars (which they don’t have) for an additional contract cost to provide to a smallish audience. Would not be worth their while to be honest until the end of the current outsource provider contract.
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I have tuned into the Seven and Nine Brisbane bulletins, and have seen headlines not just from Brisbane, Gold Coast or Sunshine Coast, but also some from Toowoomba, Mackay and even FNQ.
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Do you know if Seven Regional (NSW/VIC/ACT/WA) will have their playout centre transferred to Melbourne anytime soon?
They do put up their bulletins on 7plus, but they’re generally not showing up until the very next day (basically almost as soon as you wake up).
For example, the Friday 16th August bulletins aired live on Seven that night, but were not made available on 7plus for catch-up until today. Meanwhile, 7NEWS Sydney aired their bulletin live that night, it was made available to re-watch a few hours after its broadcast, and on the same night of broadcast. This also applied to other capital cities and the Regional QLD and Gold Coast bulletins.
So 7NEWS in Regional NSW puts their bulletins up a day after broadcast, not on the same night, unlike the capital cities and Gold Coast and Regional QLD.
I think the same can be said for the 7NEWS Regional WA (formerly GWN7 Local News) bulletin. Available on 7plus the very next day, and by the time you watch it, it’s stale news.
So yeah, there’s an advantage to launching these new livestreams.
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