Seven On-Air Presentation

Love the new look! Seven always keep it simple, yet effective. :slightly_smiling:

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Looks great from what I’ve see .
The little arrow reminds me of the 05 era.

The PRG looks slightly similar to the 2011 package IMO.

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Quite a decent refresh from Seven here.

Now they need to put in this level of effort in their news graphics!

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Seven just put a BREAKING NEWS crawler at the bottom of the screen, at least on the main channel.

Was it just the Melbourne market?

Looked rushed, wasn’t even in a network graphic box.

Good to see though. Any caps? A few minutes ago.

Yeah, looks like the same font from their new PRG.

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That could be a taste of things to come with the news graphics. :wink:

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There was another one 15min later, but IN their black network graphic/box.

No doubt a ploy to get even more viewers for 6pm news, without The Chase? Especially on Lleyton Hewitt tennis night.

Loving the new look, very refined. Less is more in this case.

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As much as I like the new look from Seven, I was really expecting a complete new look besides just replacing the line with a arrow and changing the font. Must of needed a lot of thinking. :stuck_out_tongue:

Side note: Does anyone have a recording of the PRG? I wasn’t able to record one.

Cap of the news crawler from HSV.

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Looks like the old one but with a different font.

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Seven’s promo classifications seem dis-jointed & confused? Or am I missing something?

Examples I noticed from today:

  1. Home and Away promo had TWO seperate classifications (G & PG), it should only have one.

  2. Another Home and Away promo had a ‘G’ classification, when it’s PG.

  3. Molly Meldrum telemovie promo had ‘G’, when surely it’d by M?

I like it too - it’s clean, simple and (somewhat) consistent.

But if they are going to make it so consistent - they should go all the way.

Little things annoy me: 7 and 7TWO have the same font for programme text. 7mate has a different one. 7 and 7TWO have the watermark solid. 7mate is an outline of the logo. 7 and 7TWO use one arrow. 7mate uses two. Small things.

I think they could do some clever cross promotion to when they do next on’s. For example, if you are watching 7 and Home and Away, you may not be interested in the show coming up at 7.30. Rather than lose you to a 9 or Ten or ABC channel, 7 could promote what is next on it’s other networks.

So you see

now > Home And Away 7

flips to

next > Better Homes and Gardens 7

flips to

next > Heartbeat 7TWO

flips to

next > Family Guy 7mate

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I feel that’d be hard to do clearly with the text being at the other side of the TV screen to the logo though.
Nine’s new look keeps them at the same corner of the screen, so the change of logos can be easier to see and link with the program advertised.
Seven could - and should - still do it though; it’s a great promotional opportunity, especially when all your channels start with the same 7.

Sunrise promo 2016.

I really like the new gottaloveit ident that is going around. The different colours make me think about back in the One To Watch days. It looks pretty sleek to me. I think the update in presentation is a step forward. Would like to see more though especially an overhaul of the news and sunrise. Time for a refresh.

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Different colours sound good have not seen that in Prime land yet.

7mate new PRG.

Why can’t 7mate use the same font as 7 and 7TWO? It annoys me that they still have to keep a different font for 7mate.