Which of course being production music, was used before that in a Channel Nine Promo for their NRL (or perhaps State of Origin) coverage in the Early 2000s…and a while later in the Pre-Launch Placeholder Loop Promo for ABC News 24.
That said, I do associate that sound most with Seven’s Classification Warnings. All we need now is a John Deeks voiceover at a speed that would rival some disclaimers at the end of Government ads! 
Are these being used still? I’m yet to see it on 7 regional Queensland.
They are in metro, saw one I think last week in passing.
Never aired on GWN7, but does on the multi’s.
Majority of music used on TV is production music… so not really a big revelation there. Unless you’re Nine who get specifically produced music for their identity.
I saw the Prime7 one mid morning during the Olympics coverage a few days ago.
Good find, IIRC that and some other elements circa early-mid 2000s remained all the way until the late 2010s (such as sponsor billboard music, etc as well), but they’d just change it from one channel’s theme to another every few years (e.g.) the main channel sponsor music from about late 2000s to 2012, then became the 7Two sponsor music.
Video
Great promo.
Love that they keep including that three note chime in promos, but it needs to be used more often across the network.
Shit audio mix on that promo.
It should be run between all programs an ID.
Lovely “Keep the Feeling” promo just aired during 7News Brisbane.
Music track was “What The World Needs Now” and transitioned from Olympics to 7’s upcoming shows.
Any recordings of this promo if possible?
Finally! They have realised that they are not the home of cricket since they don’t have T20I and ODI
No. The Ashes are a bigger selling point.
