I’ve been thinking about this tagline a bit today and not only would it be a really strong brand positioner but it presents so many promotional opportunities.
For example, I can imagine a sports promo highlighting big events like the AFL Finals, Bathurst 1000, the Spring Racing Carnival & the Olympics tied around the idea that “Australia’s biggest sporting events lives here”. Likewise there can be a news promo about how “Australia’s most-watched news lives here”.
The possibilities are really endless when you have such a strong tagline