Turn me On. Get it On. Also meaningless taglines.
What does 7 want to be? What do they want the average Aussie to think of when they think of 7? What does 7 stand for?
They need a tagline that actually says something, what they stand for.
7’s strength has always been (to me) their strong Aussie story telling ability. From Home and Away. To MKR. All Saints. Always Greener. Now SAS. They always are rooted in Aussie stories (It feels a little More hometown Aussie to me than 10 or Nine"
Maybe something like
“Telling Australia’s Best Stories for 75 Years”
“Australia’s Best Stories”
“Australia Lives Here”
Something. Anything, that Nine, Netflix, 10, could not claim