I think the Sport Opener/Closer was one of the few elements from that package (along with the Production Endtag) which managed to remain in use for many years?
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Yeah, the production endtag stuck around for what - 7 or 8 years? Honestly don’t know how long the sports endtag lasted though.
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Actually, it can’t have been too long. They did another one which I think is what you’re referring to:
Sports Endtag - Updated Version
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Ahh, that must’ve been the one I remember - probably used until the first “Live And Free” Seven Sport graphics package launched…which I think was in 2011 or 2012?
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Instrumental version of the ‘Lucky 7’ ident music:
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This endtag was used until 2012
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Summer Launch Promo with what looks to be the ‘grunge’ look sneaking in:
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The 2nd half of 2003 saw 7 replaced “The One to Watch” mid July with “See things Differently” and “Lucky 7” (from September) as their slogans.
The current logo was launched on 14 September 2003 with a full relaunch and the “Lucky 7” slogan.
What time did 7 relaunched with the new logo?!?
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Lucky 7 ident from 2003
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I see, so Grunge didn’t launch for over a year after Spankin’ New Summer. Thanks for the info. Didn’t realise how many different looks Seven had during this era.
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I thought the “Brand Spankin’ New Summer” was used over the Summer of 2003-04, with the Grunge look launching in Early 2004 (possibly around the start of the ratings year).
“See things differently” (or a similar phrase) was used in the “Another Point of View” Idents before the mid-year change which saw the removal of “The One to Watch” and a white background for the ID endtags, if I’m not mistaken.
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@SydneyCityTV That sounds more like it. I got the summers mixed up. 
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That one really is a shocker. The song, the awkward lucky seven hand gestures…
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The continuity back then was so good 
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Tammin with the sex appeal.
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2003-04 was a dark period for Seven, and this is mostly because they did not have the AFL.
However, the resurgence of Sunrise (whose male co-presenter David Koch and original newsreader Natalie Barr remain to this day) was a highlight.
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