Seven News July 2020 presentation tweaks

Not a fan of this change, quite frankly can’t understand the need for it.

I do like the headline transition and the lower third transition- in though but that’s about it.

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Weirdly enough the others (Sydney, Canberra, QLD, Perth, Sunshine Coast) don’t seem to be updated as of yet

Sydney News Update:

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This isn’t even identifiable as Melbourne. No landmarks to even showcase the city.

Also why is it just a flat image of the logo? Looks terrible

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Sorry but that red UPDATE banner looks incredibly ugly, dated and out of place.

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I like the idea of the font consistency across Seven - but it clearly does not work in with the current package. FAIL.

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Very 9 inspired. I’m surprised they didn’t just go all out and put ‘Alert’ in the red box.

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5pm bulletin in full

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It hasn’t even been updated. The new Victoria Police Centre at 311 Spencer Street isn’t in the shot.

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Seven News Melbourne and Adelaide Instagram profile pic accounts have been changed with the new font logo.

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Perth:

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Well I can see Marvel Stadium, Seven Studios, and Eureka Skydeck

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Well at least the desk now compliments the graphics.

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It’s almost like a half refresh. Seems very sloppy. And also the font could not be worse, except for maybe Comic Sans MS

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The studio isn’t a landmark. For example, the Sydney background has the Harbor Bridge and the Opera House. Perhaps the two most iconic in the country

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I don’t classify marvel stadium as a recognisable landmark. Nor are the 7 studios.

And to see the eureka tower you have to search the image which even then it’s on the edge and half of it is cut out of the frame.

It’s a ugly city skyline shot. They should have gone for something nicer and more up to date - the cranes look messy

They should go for something different.
Something like this angle would be refreshing

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Some elements are okay, but it’s so subtle that the average viewer probably won’t notice a thing.
Surely this has to be an in-house job by staff who are just trying to keep their jobs at SWM?

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Yeah the opener has to be in-house. But there is somewhat of a solution to making it look ‘better’.

Since all the 7NEWS’ have their opener start from the beginning, they should have their opener start when the angled glass is halfway off the screen, and the Seven News logo, not so close to the camera.

Example (Credit: Sam SamTV!):

I mean you can’t improve that opener (if you could call it that) anymore. I just want to know what the creators of this were smoking (along with the graphics).

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I think the font used now is Shapiro 75 Heavy Wide or something along the lines.

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