These things happen. It’s just a technical problem clearly. No one meant for that to happen.
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Love the backdrop. But not a fan of the name.
The backdrop giving 60 mins.
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Even just the name takes me back to the 80s! I like it.
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Adelaide is getting the national 5pm news today instead of a local bulletin
EDIT - And again on Sunday
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Definitely a blown away graphic. 
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Why the focus on “National” in branding all of a sudden? It’s never been much of an issue before.
Surely they’re not about to rebrand to Seven National News?
Even at 6pm?
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I wouldn’t complain if they did… It would be a point of difference to the other (network’s) bulletins with rather plain branding.
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Plain branding like 7News Mornings… 7News Afternoons…?
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Sorry, my comment was in relation to other networks (post edited).
unless if they bought back seven nightly news for 6pm, and had it as national news for the other bulletins
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Plain branding on other networks?
9News Morning
9News: First at Five
10 News First: Lunchtime
10 News First: Afternoon
10 Late News
ABC is the only one that doesn’t use bulletin-specific branding on national bulletins outside of showing where they’re presenting from.
They are still primarily branded/advertised as ‘9 News’ and ‘10 News’ as opposed to (potentially) ‘Seven National News’ as a whole of day brand.
10 News First isn’t bland. It’s dumb and makes no sense but it isn’t bland.
And it isn’t consistent either if they are not using the brand at night.
9News puts the bulletin subtitle on their lower thirds at the start of the bulletin. 10 News First plasters the bulletin subtitle on their lower thirds and in the opening titles like the local bulletins.
9News: First at Five, and all 10 bulletins also includes the bulletin subtitle in the opening V/O. I’m not sure what I’m missing…?
I shall rephrase what I said earlier… I was saying that there is the potential for Seven National News to be their core news brand as opposed to just 9 News or 10 News… (as neither 9 or 10 use the word ‘National’ in their core news brand).
All might have variations on that for different times of the day/location, but at the end of the day, the names above are still their core news brands.
Is that clear enough?
The logo is hideous, completely out of whack with the rest of the brand. I feel like the only reason its done this way is to justify their ‘national news desk’ strategy.
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